The Role

Fanatics is building the world’s leading digital sports platform, with the Fanatics App as the front door to fandom and a growing ecosystem spanning commerce, ticketing, collectibles, content, and experiences.

The Foundations team builds the core platform capabilities that enable Fanatics to better identify, understand, target, personalize, and communicate with fans across the entire ecosystem. These foundational services power growth, revenue, and engagement by connecting identity, data, segmentation, experimentation, and real-time orchestration into a cohesive fan platform.

We are seeking a Senior Product Manager, Foundations to own the end-to-end roadmap for Fanatics’ shared growth and engagement infrastructure. This role is accountable for translating complex business goals into scalable, reliable, and real-time platform capabilities — spanning event instrumentation, shared segmentation services, identity, CRM activation, attribution, analytics, and experimentation.

This is a highly cross-functional, hands-on role working closely with Mobile Engineering, Data & Platform Engineering, CRM/Lifecycle Marketing, Growth, Commerce, Ticketing, and Product teams across the Fanatics Ecosystem.

What You’ll Do 
Own the Foundations Platform Roadmap 

Own and execute the roadmap for core ecosystem services that enable fan targeting, personalization, and communication, including:

• Shared segmentation services
• Real-time fan event ingestion and governance 
• Identity and fan context foundations
• CRM, push, in-app messaging, and lifecycle execution infrastructure
• Attribution, experimentation, and performance reporting foundations

Translate quarterly ecosystem and Growth priorities into clear product plans, sequencing, and delivery milestones across multiple teams and dependencies.

Build Shared Segmentation & Fan Intelligence Services

Own the vision and execution of shared segmentation as a first-class platform capability, enabling:

• Reusable, centrally managed segments consumed by CRM, Growth, Commerce, and Fanatics-built services.
• Clean integration with off-the-shelf tools (e.g., CRM, experimentation, analytics) and internal services. 
• Segmentation that combines offline fan data with real-time fan behavior
• Support for both real-time and batch use cases across online and offline channels. 

This work requires a strong data and technical mindset, balancing flexibility, performance, reliability, and governance.

Enable Real-Time, Event-Driven Fan Journeys

Partner with Mobile, Data, and Platform Engineering to:

• Define and standardize event schemas.
• Address fragmented observability across surfaces
• Move the organization from batch-based marketing to near-real-time, event-driven orchestration.
• Ensure stable, performant SDK logging and event delivery across iOS, Android, and embedded web experiences.

Build CRM as a Scalable Execution Layer

Ensure CRM platforms are positioned as powerful execution engines, not siloed intelligence systems, by:

• Enabling CRM access to shared identity, segments, and real-time events. 
• Supporting reactive, fan-intent-driven journeys triggered directly from app behavior.
• Ensuring deep integration with the Fanatics App for push notifications and in-product messaging. 
• Empowering non-technical operators to independently create, manage, organize, reuse, and scale templates, journeys, and campaigns without ongoing engineering involvement. 

Enable Personalization, Growth & Cross-Ecosystem Value

Enable Product, Growth, and Lifecycle teams to:

• Personalize fan communications using product-level, pricing, loyalty, FanCash, and ecosystem context.
• Target and suppress fans intelligently with built-in guardrails and data quality protections. 
• Measure downstream impact across acquisition, engagement, conversion, and cross-sell between Fanatics properties.

Operate as a Senior Cross-Functional Leader

• Act as the single product owner for Foundations initiatives spanning App, Data, CRM, Growth, and Platform teams.
• Write clear PRDs, technical requirements, and success metrics for complex, multi-system platform work.
• Drive prioritization, sequencing, and trade-offs across multiple teams with competing demands.
• Proactively identify and mitigate risks related to data quality, identity stitching, performance, scale, and platform constraints.
• Communicate clearly and credibly with senior stakeholders across Product, Engineering, Growth, and Marketing.

What We’re Looking For

• + 6 years experience as a Product Manager owning platform, Foundations, MarTech, Growth, CRM, or data-heavy systems for consumer digital products.
• Proven experience building or scaling event-driven, data-intensive platforms that power personalization, lifecycle, or growth.
• Strong understanding of:
  • Mobile app instrumentation and SDKs
  • Event pipelines, schemas, and real-time data flows
  • CRM platforms (e.g., Salesforce, Braze, XP)
  • Attribution and measurement platforms (e.g., AppsFlyer)
  • Analytics and data platforms (e.g., Amplitude, Snowflake, CDPs)
• Experience designing shared services used by multiple downstream teams and products.
• Comfortable operating at the intersection of product, engineering, data, and marketing.
• Highly structured thinker who can simplify complex systems into clear, actionable plans.
• Strong written and verbal communicator, able to influence senior stakeholders and align teams.
• Experience thriving in fast-moving, multi-team environments with direct business impact.