About this role
About the Company
Fanatics Collect is a global product and technology group dedicated to revolutionizing the world
of collectibles. Every single day our team of experienced product leaders, engineers, and
operators obsesses over how to create the ultimate collector experience with our products:
Topps.com, the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect,
the most trusted and dynamic collector focused marketplace, and our collector focused live
shopping platforms, Fanatics Live and Voggt.
We have the unique advantage of being backed by Fanatics - the world’s largest sports
merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and
exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a nimble,
ambitious team building products from the ground up.
If you're passionate about building world class products and share our love for sports fans and
collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating
the future of collecting.
About the Role
We are looking for a strategic and performance-driven Senior Manager of User Acquisition to
lead and scale our growth engine across Fanatics Live, Fanatics Collect and Topps.com. In this
highly visible role, you will drive acquisition strategy, manage significant budgets, and own
performance across a range of channels to fuel our user base and revenue growth. This is a
unique opportunity to lead with both creativity and analytical rigor, leveraging the strength of the
Fanatics ecosystem while operating in a fast-paced startup environment.
Responsibilities:
● Lead the end-to-end user acquisition strategy across paid media, affiliates,
programmatic, and other emerging channels.
● Own and manage a multi-million dollar acquisition budget with full accountability for
efficiency and scale (CAC, ROI, LTV).
● Drive a culture of experimentation across acquisition channels, funnel optimization,
creative strategy, and audience segmentation.
● Partner closely with Data and Analytics to develop reporting infrastructure, surface
insights, and continuously refine performance KPIs.
● Collaborate cross-functionally with Product, Creative, Finance, Engineering, and
Commercial teams to align on growth priorities and launches.
● Recruit, manage, and mentor a high-performing team of growth marketers and channel
specialists.
● Present acquisition performance, forecasts, and strategic insights to executive
leadership and stakeholders.
● Stay on the pulse of marketing trends, emerging platforms, attribution changes, and
AI/ML-driven growth solutions.
Qualifications:
● Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
● 5+ years of experience in user acquisition, performance marketing, or growth marketing,
preferably in consumer tech, mobile, or eCommerce.
● Proven success managing and scaling multi-channel campaigns with measurable impact
on revenue.
● Expertise in paid media platforms (Google Ads, Meta, TikTok, DSPs, mobile ad
networks) and growth stack tools.
● Deep proficiency in analytics tools and techniques: SQL, BI dashboards, cohort analysis,
attribution modeling.
● Demonstrated leadership experience with the ability to recruit, develop, and retain top
talent.
● Strong communication skills with an ability to influence and align cross-functional
stakeholders.
● Experience in fan engagement, collectibles, live commerce, or sports tech is a strong
plus.
● Familiarity with AI/ML-based targeting, predictive modeling, and advanced
experimentation frameworks is a differentiator.
In NYC, the salary range for this position is $150,000 - $190,000, which represents base pay only and does not include short-term or long-term incentive compensation. In Los Angeles, the salary range for this position is $138,000 - $172,500. The listed salary ranges are specific to Los Angeles or NYC and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
Fanatics Collectibles is a new model and vision for the hobby, fundamentally changing the experience for current and future collectors, leagues, and players across many U.S. and international professional and college sports. The organization has long-term, exclusive rights to design, manufacture and distribute trading cards for several sports and entertainment properties, including MLB, MLBPA, the Premier League, MLS, UFC, Formula 1 as well as Disney, Marvel, Pixar, and Star Wars, among others. In January 2022, Fanatics Collectibles announced the acquisition of Topps, establishing the preeminent licensed trading card brand as the cornerstone of Fanatics’ trading cards and collectibles business, and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards
Other facts
About Fanatics
The Topps Company, Inc. is the iconic, preeminent leader in physical and digital collectibles. Acquired by Fanatics Collectibles in January 2022, Topps is the company's cornerstone licensed trading card brand.
Founded in 1938, The Topps Company started in confections with "Topps Gum" (later introducing Bazooka Bubble Gum) and released its first trading card set in 1950. Today, the company produces trading cards and collectibles, custom cards, memorabilia, sticker album collections and more related to iconic and pop culture brands such as Major League Baseball, Major League Soccer, Star Wars, Bundesliga, UEFA Champions League, World Wrestling Entertainment and Garbage Pail Kids. Fanatics Collectibles has also secured long-term, exclusive rights to design, manufacture and distribute trading cards for several additional sports properties, including NBA, NBPA and NFLPA, in the coming years.
Topps’ Digital Apps division produces, develops and operates mobile applications that give you access to an exclusive digital card collection at your fingertips that are sold via the Apple and Google app stores under the brand names BUNT, KICK, NHL SKATE, Star Wars Card Trader, The Walking Dead Universe Collect, WWE SLAM, Marvel Collect! and Disney Collect! https://play.toppsapps.com/.
Headquartered in New York City, Topps maintains offices in several countries including the United Kingdom, Germany, Italy, India and Brazil.
What you'll do
- Lead the end-to-end user acquisition strategy across various channels and manage a multi-million dollar acquisition budget. Collaborate with cross-functional teams to align on growth priorities and present performance insights to executive leadership.
Ready to join Fanatics?
Take the next step in your career journey