The VIP Team at Fanatics Betting & Gaming sits at the center of the company’s most strategic, high-impact work. We support a customer segment that drives a meaningful share of company revenue and demands precision, speed, and world-class execution across CRM, loyalty, acquisition, retention, and operations.

We are seeking a Senior Business Analyst to serve as a critical execution and translation partner within the Technical CRM & Business Platforms team. This role supports the Business Operations organization by partnering closely with Product and Engineering to translate complex business needs into clear, testable, and scalable solutions across Salesforce and adjacent platforms.

This role does not own product strategy, roadmap prioritization, or feature direction. Instead, it ensures that business intent is clearly articulated, operational requirements are well defined, and delivered solutions meet expectations once built.

Operating at the intersection of business strategy, process design, and technical execution, you will support Business Operations in defining requirements, partner with Product on refinement, and drive operational readiness through testing, validation, and enablement. You will work closely with stakeholders across VIP Leadership, Strategy & Operations, Product, Engineering, Marketing, Analytics, and IT.

This is a high-ownership, high-visibility role. The pace is fast, problems are often ambiguous, and expectations are high. Success comes from your ability to create structure, drive clarity, and move work forward while partnering effectively across functions.

What You’ll Do 

1. Business Requirements & Process Definition

• Partner with Business Operations and functional stakeholders to translate objectives into clear, detailed, and actionable business and operational requirements.
• Document process flows, system interactions, and user workflows that define current state, future state, and operational gaps.
• Provide Product Managers with well-structured inputs that enable efficient refinement, estimation, and delivery.
• Maintain alignment between business stakeholders and delivery teams by documenting assumptions, decisions, dependencies, and edge cases.

2. Delivery Support, Testing & Validation

• Partner with Product and Engineering throughout delivery to ensure requirements are clearly understood and operational considerations are addressed.
• Lead testing and validation from a business and operational perspective, including test case creation, execution, and results tracking.
• Coordinate and facilitate User Acceptance Testing (UAT), ensuring test scenarios reflect real-world use cases.
• Log, track, and help prioritize defects and gaps; validate fixes prior to release.
• Serve as an operational quality checkpoint to ensure delivered solutions align with intended business outcomes.

3. Enablement & Operational Readiness

• Develop and maintain user-facing documentation, training materials, and process guides.
• Lead enablement sessions, walkthroughs, and office hours to support adoption.
• Partner with stakeholders on rollout planning, change management, and post-launch stabilization.
• Capture feedback and identify opportunities for iteration and continuous improvement.

4. Cross-Functional Partnership & Execution

• Work closely with the Director, Technical CRM & Business Platforms to support execution against established roadmaps and priorities.
• Act as a day-to-day partner to Product Managers, Engineering teams, Salesforce Administrators, and Operations.
• Bring structure to ambiguous initiatives by organizing inputs, documenting outcomes, and keeping execution moving.
• Proactively surface risks, trade-offs, and gaps, along with clear recommendations.

What Success Looks Like

• Business and operational requirements are clear, complete, and trusted by Product and Engineering partners.
• Product teams receive high-quality inputs that accelerate refinement and reduce rework.
• Releases meet business expectations with minimal surprises during UAT or launch.
• Business users are confident and effective using new tools and processes.
• Stakeholders view you as a reliable execution partner and problem-solver—not a product owner.

Required Qualifications

• 4+ years of experience as a Business Analyst or Senior Business Analyst in a technical, systems-driven environment.
• Strong experience working with Salesforce (Sales Cloud; complex or highly customized implementations preferred).
• Proven ability to produce high-quality process flows, business requirements, and system documentation.
• Hands-on experience supporting testing, validation, and UAT from a business perspective.
• Experience training end users and supporting operational change.
• Comfort working with senior stakeholders and cross-functional teams.
• Strong analytical, organizational, and communication skills.

Preferred Qualifications

• Experience supporting CRM, lead management, pipeline automation, or retention use cases.
• Familiarity with tools such as Jira, Confluence, Figma, Tableau, Snowflake, or similar.
• Experience in fast-paced, high-growth environments with evolving requirements.
• Ability to proactively identify risks, gaps, and improvement opportunities without owning product direction.

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.