About this role
Overview
As a Manager, Casino Commercial Strategy at Fanatics Betting & Gaming, you will be responsible for supporting the creation of customer facing loyalty campaigns and measurement of those campaigns. You will collaborate with cross-functional teams such as Commercial, Marketing, CRM, VIP, Analytics & Finance to plan upcoming campaigns, recap previous campaign performance, and manage promotional budgets and forecasts.
The ideal candidate is a natural problem solver with a high attention to detail, willingness to learn, and the ability to utilize and analyze data.
Responsibilities
- Partner in the creation and reporting of promotional campaigns that will benefit the Casino product, maximizing the customer experience through perceived generosity
- Manage and report on promotional spend vs budgets
- Collaborate with finance on the creation of forecasts at the daily and monthly level
- Assist in the day to day promotional operations from a data driven perspective
- Report & story tell on performance of campaigns with recommendations for future improvements around increasing customer engagement, retention, and lifetime value
- Ideate around tentpole moments, helping to create plans for big events and operationalizing these plans
- Assist the VIP team in tracking of campaign effectiveness and budget efficiencies
- Analyze data and trends to find efficiencies in promotional bonusing
- Understand customer drivers and behaviors in order to create campaigns that achieve company targets
- Actively monitor the competitor landscape
- Collaborate daily with cross-functional partners, including CRM, Marketing, Trading, Casino, Engineering, Finance, Product, and Data analytics
- Flexible work schedule will be required, including some evenings, weekends, and occasional holidays
Required Qualifications
- Bachelor’s degree in economics, business administration, analytics or a related field
- 3+ years of experience in loyalty program management, commercial strategy, customer retention or related areas, preferably in the casino, sports betting or technology industry
- Strong analytical skills with experience in tools like Excel, SQL, Tableau or similar platforms for data analysis and visualization
- Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for various stakeholders
- Empathetic team player, accomplished at working effectively cross-functionally
- Curious and fast learner willing to dive in to consumer/industry insights and functionality
- Passion to work in an entrepreneurial, hyper growth environment where decisions are made quickly
- Ability to prioritize multiple projects and reliably meet deadlines
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Other facts
About Fanatics
The Topps Company, Inc. is the iconic, preeminent leader in physical and digital collectibles. Acquired by Fanatics Collectibles in January 2022, Topps is the company's cornerstone licensed trading card brand.
Founded in 1938, The Topps Company started in confections with "Topps Gum" (later introducing Bazooka Bubble Gum) and released its first trading card set in 1950. Today, the company produces trading cards and collectibles, custom cards, memorabilia, sticker album collections and more related to iconic and pop culture brands such as Major League Baseball, Major League Soccer, Star Wars, Bundesliga, UEFA Champions League, World Wrestling Entertainment and Garbage Pail Kids. Fanatics Collectibles has also secured long-term, exclusive rights to design, manufacture and distribute trading cards for several additional sports properties, including NBA, NBPA and NFLPA, in the coming years.
Topps’ Digital Apps division produces, develops and operates mobile applications that give you access to an exclusive digital card collection at your fingertips that are sold via the Apple and Google app stores under the brand names BUNT, KICK, NHL SKATE, Star Wars Card Trader, The Walking Dead Universe Collect, WWE SLAM, Marvel Collect! and Disney Collect! https://play.toppsapps.com/.
Headquartered in New York City, Topps maintains offices in several countries including the United Kingdom, Germany, Italy, India and Brazil.
What you'll do
- The Manager will support the creation and measurement of customer-facing loyalty campaigns for the Casino product, maximizing customer experience through perceived generosity. This involves managing promotional spend, collaborating on forecasts, and reporting on campaign performance with recommendations for future improvements.
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