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Customer Service Manager, China - Fanatics Collectibles
full-timeShanghai

Summary

Location

Shanghai

Type

full-time

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About this role

Fanatics Collectibles is expanding its presence in China and is seeking a Customer Service Manager to lead the development of a best-in-class support organization tailored for the Chinese market. This leader will be responsible for building and leading the China-based customer service function from the ground up, ensuring alignment with global standards while adapting to the unique expectations, platforms, and regulations of the local market. This is a full time role, in the designated office 5 days per week. 

The ideal candidate brings deep experience in managing customer operations in China, a strong understanding of consumer behavior across eCommerce and social platforms, and fluency in China’s regulatory landscape, including data protection, dispute resolution, and platform compliance (e.g., with Tmall, JD, WeChat). They are equally passionate about optimizing the customer experience, building high-performing teams, and implementing scalable processes and technologies.

Key Responsibilities

Team Building & Leadership

  • Build and scale a local China customer support team, from hiring to establishing SOPs, workflows, and KPIs.
  • Establish a high-performance culture with a strong focus on ownership, accountability, and customer-first thinking.
  • Develop localized training programs and incentive systems to build team motivation and career development.

Operational Excellence

  • Define and manage end-to-end standard operating procedures (SOPs) that reflect Fanatics’ global service philosophy while honoring local norms and regulations.
  • Analyze KPIs and customer feedback to continually improve performance across channels such as email, chat, hotline, and social platforms (e.g., WeChat, Douyin).
  • Deliver against service metrics including First Contact Resolution, CSAT/NPS, response time, and platform SLAs.

Technology & Platform Integration

  • Implement and manage customer service systems compatible with the China digital ecosystem, including integration with local eCommerce platforms (Tmall, JD) and social commerce tools.
  • Utilize CRM tools, analytics dashboards, and contact center platforms to track customer interactions and uncover insights.

Regulatory Compliance

  • Ensure that all customer service operations are compliant with Chinese regulations, including Consumer Rights Protection Law, Personal Information Protection Law (PIPL), and relevant platform policies.
  • Proactively manage risk by staying updated on evolving regulatory guidelines and ensuring all internal and third-party systems meet local compliance standards.

Stakeholder & Cross-functional Collaboration

  • Act as the voice of the China customer across internal functions, collaborating with marketing, eCommerce, logistics, and product teams to enhance the consumer experience.
  • Contribute to global initiatives by sharing regional insights and adapting global policies to suit the Chinese market.

Customer Advocacy & Brand Alignment

  • Champion a service experience that reflects Fanatics’ global brand values, adapted to local cultural and consumer service expectations.
  • Strategize customer communication to support product launches, campaigns, and issue resolution that builds trust and loyalty in the Chinese collector community.

Qualifications

  • 6+ years of customer service leadership experience in China, preferably within eCommerce, consumer tech, or DTC brand environments.
  • Proven ability to build service functions from scratch, including hiring, process development, and system implementation.
  • Strong understanding of China-specific digital platforms (e.g., Tmall, JD, WeChat), consumer rights laws, and data privacy compliance (e.g., PIPL).
  • Experience managing multi-channel service delivery, including chatbots, social messaging, and localized CRM systems.
  • Excellent analytical, project management, and communication skills — fluency in Mandarin and English required.
  • A collaborative leader who thrives in a cross-functional, fast-paced, startup-like environment.
  • Passion for fandom, sports culture, or collectibles is a plus.
  • Fluency in Mandarin and English are required.

 

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post. 

Subject to applicable laws, Fanatics Collectibles may choose to run a background check.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers.


Fanatics Collectibles is a new model and vision for the hobby, fundamentally changing the experience for current and future collectors, leagues, and players across many U.S. and international professional and college sports. The organization has long-term, exclusive rights to design, manufacture and distribute trading cards for several sports and entertainment properties, including MLB, MLBPA, the Premier League, MLS, UFC, Formula 1 as well as Disney, Marvel, Pixar, and Star Wars, among others. In January 2022, Fanatics Collectibles announced the acquisition of Topps, establishing the preeminent licensed trading card brand as the cornerstone of Fanatics’ trading cards and collectibles business, and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards

Other facts

Tech stack
Customer Service Leadership,Team Building,Operational Excellence,Regulatory Compliance,Cross-functional Collaboration,Analytical Skills,Project Management,Communication Skills,Fluency in Mandarin,Fluency in English,ECommerce Knowledge,Consumer Behavior Understanding,CRM Tools,Data Privacy Compliance,Social Media Platforms,Customer Experience Optimization

About Fanatics

The Topps Company, Inc. is the iconic, preeminent leader in physical and digital collectibles. Acquired by Fanatics Collectibles in January 2022, Topps is the company's cornerstone licensed trading card brand.
Founded in 1938, The Topps Company started in confections with "Topps Gum" (later introducing Bazooka Bubble Gum) and released its first trading card set in 1950. Today, the company produces trading cards and collectibles, custom cards, memorabilia, sticker album collections and more related to iconic and pop culture brands such as Major League Baseball, Major League Soccer, Star Wars, Bundesliga, UEFA Champions League, World Wrestling Entertainment and Garbage Pail Kids. Fanatics Collectibles has also secured long-term, exclusive rights to design, manufacture and distribute trading cards for several additional sports properties, including NBA, NBPA and NFLPA, in the coming years.

Topps’ Digital Apps division produces, develops and operates mobile applications that give you access to an exclusive digital card collection at your fingertips that are sold via the Apple and Google app stores under the brand names BUNT, KICK, NHL SKATE, Star Wars Card Trader, The Walking Dead Universe Collect, WWE SLAM, Marvel Collect! and Disney Collect! https://play.toppsapps.com/.

Headquartered in New York City, Topps maintains offices in several countries including the United Kingdom, Germany, Italy, India and Brazil.

Team size: 201-500 employees
LinkedIn: Visit
Industry: Manufacturing

What you'll do

  • The Customer Service Manager will build and lead the customer service function in China, ensuring alignment with global standards while adapting to local expectations. Responsibilities include team building, operational excellence, technology integration, regulatory compliance, and cross-functional collaboration.

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Frequently Asked Questions

What does a Customer Service Manager, China - Fanatics Collectibles do at Fanatics?

As a Customer Service Manager, China - Fanatics Collectibles at Fanatics, you will: the Customer Service Manager will build and lead the customer service function in China, ensuring alignment with global standards while adapting to local expectations. Responsibilities include team building, operational excellence, technology integration, regulatory compliance, and cross-functional collaboration..

Why join Fanatics as a Customer Service Manager, China - Fanatics Collectibles?

Fanatics is a leading Manufacturing company.

Is the Customer Service Manager, China - Fanatics Collectibles position at Fanatics remote?

The Customer Service Manager, China - Fanatics Collectibles position at Fanatics is based in Shanghai, Shanghai, China. Contact the company through Clera for specific work arrangement details.

How do I apply for the Customer Service Manager, China - Fanatics Collectibles position at Fanatics?

You can apply for the Customer Service Manager, China - Fanatics Collectibles position at Fanatics directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Fanatics on their website.