About this role
As an Associate, Sportsbook Retention Strategy at Fanatics Betting & Gaming, you will support the development, execution, and analysis of customer-facing loyalty and promotional campaigns across the Sportsbook. You will work closely with cross-functional partners including Commercial, Marketing, CRM, VIP, Analytics, and Finance to help plan upcoming campaigns, track performance, and support budget monitoring and forecasting.
This role is ideal for someone who is highly detail-oriented, analytically curious, and eager to learn. You have a passion for Sports, and enjoy working with data, collaborating across teams, and contributing to initiatives that improve customer engagement, retention, and long-term value.
Responsibilities
- Support in the creation and reporting of promotional campaigns that will benefit the Sportsbook product, maximizing the customer experience through perceived generosity
- Assist in the day to day promotional operations from commercial and strategic lense
- Actively monitor the competitor landscape and report on industry trends and share relevant insights with the wider business
- Report & story tell on performance of campaigns with recommendations for future improvements around increasing customer engagement, retention, and lifetime value
- Assist in planning and operationalizing promotions around major sporting events and tentpole moments
- Collate and analyze data and trends to find efficiencies in promotional bonusing and customer engagement
- Understand customer drivers and behaviors in order to create campaigns that achieve company targets
- Collaborate daily with cross-functional partners, including CRM, Marketing, Trading, Product, and Data analytics
Required Qualifications
- 1-2 years of experience in strategy, operations, analytics, or a related function
- Strong analytical skills with experience in tools like Excel, SQL, Tableau, Sigma or similar platforms for data analysis and visualization
- A huge passion for Sports, and an inherent understanding of what Sports fans desire
- Ability to prioritize multiple projects and reliably meet deadlines
- Collaborative and empathetic team player who works well across functions
- Curious and fast learner willing to dive in to consumer/industry insights and functionality
- Passion to work in an entrepreneurial, hyper growth environment where decisions are made quickly
- Bachelor’s degree in Business, Marketing, Analytics, Economics, or a related field preferred
- Hybrid role based in New York City, NY or Denver, CO
Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $70,000 to $80,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Other facts
About Fanatics
The Topps Company, Inc. is the iconic, preeminent leader in physical and digital collectibles. Acquired by Fanatics Collectibles in January 2022, Topps is the company's cornerstone licensed trading card brand.
Founded in 1938, The Topps Company started in confections with "Topps Gum" (later introducing Bazooka Bubble Gum) and released its first trading card set in 1950. Today, the company produces trading cards and collectibles, custom cards, memorabilia, sticker album collections and more related to iconic and pop culture brands such as Major League Baseball, Major League Soccer, Star Wars, Bundesliga, UEFA Champions League, World Wrestling Entertainment and Garbage Pail Kids. Fanatics Collectibles has also secured long-term, exclusive rights to design, manufacture and distribute trading cards for several additional sports properties, including NBA, NBPA and NFLPA, in the coming years.
Topps’ Digital Apps division produces, develops and operates mobile applications that give you access to an exclusive digital card collection at your fingertips that are sold via the Apple and Google app stores under the brand names BUNT, KICK, NHL SKATE, Star Wars Card Trader, The Walking Dead Universe Collect, WWE SLAM, Marvel Collect! and Disney Collect! https://play.toppsapps.com/.
Headquartered in New York City, Topps maintains offices in several countries including the United Kingdom, Germany, Italy, India and Brazil.
What you'll do
- Support the development and execution of customer-facing loyalty and promotional campaigns for the Sportsbook. Collaborate with cross-functional teams to track performance and optimize customer engagement and retention strategies.
Ready to join Fanatics?
Take the next step in your career journey