FG
Digital Marketing Strategist
full-time•Monroe•$90k - $115k
About this role
The Opportunity:
Are you a digital marketing expert with a strategic mind? Do you excel in planning and execution of growing a business’ online presence? We’re looking for a Digital Marketing Strategist to lead the strategy and day-to-day optimization of our cross-channel digital marketing engine across programmatic/retail media, social media, email, website, and digital co-op with brick-and-mortar-partners. If you thrive in a fast-paced, collaborative environment and can adapt quickly to changing priorities, we want to hear from you!
We are a growing company and a leading manufacturer of nutritional supplements, dedicated to enhancing the wellbeing of our customers.
This position pays: $90,000 - $115,000/year
A Day in The Life of A Digital Marketing Strategist:
- Build and execute full-funnel plans across Google PPC/Shopping/YouTube, Amazon DSP and sponsored ads, Meta/TikTok, email and digital retail media, ensuring channel relevant metrics (CAC, ROAS, NTB%, CVR, AOV) support business goals
- Serve a key role in brand marketing responsibilities collaborating with internal stakeholders and agency partners to optimize campaigns, increase ROAS and drive sales, with the top priority being Amazon
- Lead and execute owned social strategy and provide support for the website, blogs and email initiatives
- Develop and manage effective holistic paid media strategies including search, programmatic and retail media, social advertising channels, and partnerships with influencers and organizations aligned with the brand and business objectives
- Research and identify target audiences, personas and customer journey stages and leverage these to maximize ROI on marketing initiatives
- Identify key market trends, new opportunities, potential challenges and solutions to drive business
- Establish digital marketing KPIs, track results, report on performance and leverage data to inform future strategy
- Assist in developing, managing and reporting on digital marketing budgets. Provide direction to internal and external stakeholders to drive profitable growth, focusing on key metrics such as: ROAS, ACOS, CLTV, CAC, CPM, CPC
- Ensure DSHEA-complaint (FDA) copy, platform policy adherence and follow FTC advertising guidance
- Lead strategies to leverage AI tools and build brand visibility in LLMs
- You will work a set schedule of Monday to Friday 8:00am – 4:30pm
- Hybrid option available for local candidates; remote option available for non-local candidates. Our US office is located in Monroe, WA
What We're Looking for From You:
- Bachelor’s degree in: Marketing, Communications or similar
- Minimum 7 years of strategic and tactical experience in digital marketing, preferably within the CPG industry, particularly focused on Amazon, Google, TikTok and Instagram. Brand side experience preferred
- Demonstrated experience developing and managing effective holistic paid media strategies spanning search (Google Ads/PPC), programmatic and retail media (Amazon DSP) and social advertising channels
- Influencer/affiliate experience including discovery, briefing, negotiations and performance tracking
- Professional proficiency with Microsoft Office (Word, Excel, PPT, Outlook and SharePoint) required
- AI experience with leveraging tools and brand building in LLMs is highly desirable
What You Should Know About Us:
- Work for a Certified B Corp company who cares about its staff and has a meaningful mission to improve the lives and well-being of its customers and the planet
- A chance to work on process improvement initiatives that will play a key role in business growth on Amazon
- A dynamic and collaborative work environment where your expertise makes a real impact
Our Team's Favorite Perks and Benefits:
- A competitive total compensation package
- Best in class benefits because we care about your health and wellness!
- Physical Health
- Outstanding medical, dental, vision plans
- Health and dependent FSA
- Employer-paid life and long-term disability insurance
- Financial Health
- 401(k) with company match
- Financial planning and education sessions
- Discount on company products
- Safety footwear allowance
- Shift differentials for afternoon and night shift positions
- On demand pay
- Emotional Health
- Wellness days – 10 days per year to use for personal days, mental health days, or sick days
- Vacation days – 15 days per year
- 10 paid holidays per year
- Employee Assistance Program (EAP)
- Employee appreciation events and lunches
This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Only electronic applications can be accepted. This position will close when a competitive candidate pool has been identified. We thank you all for your applications and a member of our team will contact you soon. All the best!
All Internal applicants will be given priority for consideration for the first five business days that this position is posted. After that five days, Internal applicants will be considered along with all other applicants; however, are guaranteed at minimum a call from the Talent Acquisition team.
What you'll do
- The Digital Marketing Strategist will lead the strategy and optimization of digital marketing efforts across various channels, focusing on driving sales and increasing return on ad spend. Responsibilities include executing full-funnel marketing plans, collaborating with stakeholders, and managing digital marketing budgets.
About Factors Group of Nutritional Companies
Factors Group of Companies is a Canadian company specializing in the research and development, manufacturing, and distribution of High Quality Nutritional Supplements and Vitamins. It produces a wide variety of locally and internationally sourced supplements for a variety of international markets.
Ready to join Factors Group of Nutritional Companies?
Take the next step in your career journey
Frequently Asked Questions
What does Factors Group of Nutritional Companies pay for a Digital Marketing Strategist?
Factors Group of Nutritional Companies offers a competitive compensation package for the Digital Marketing Strategist role. The salary range is USD 90k - 115k per year. Apply through Clera to learn more about the full compensation details.
What does a Digital Marketing Strategist do at Factors Group of Nutritional Companies?
As a Digital Marketing Strategist at Factors Group of Nutritional Companies, you will: the Digital Marketing Strategist will lead the strategy and optimization of digital marketing efforts across various channels, focusing on driving sales and increasing return on ad spend. Responsibilities include executing full-funnel marketing plans, collaborating with stakeholders, and managing digital marketing budgets..
Is the Digital Marketing Strategist position at Factors Group of Nutritional Companies remote?
The Digital Marketing Strategist position at Factors Group of Nutritional Companies is based in Monroe, Washington, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Digital Marketing Strategist position at Factors Group of Nutritional Companies?
You can apply for the Digital Marketing Strategist position at Factors Group of Nutritional Companiesdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.