Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Experian’s Integrated Marketing team is seeking an AI Optimization Specialist to support the execution, governance, and optimization of AI-enabled digital and content initiatives across Experian’s B2B web ecosystem. You will blend content strategy, AI experimentation, automation, and performance measurement, with a strong emphasis on high-quality written English content. 

In this role, you will focus on operationalizing AI-driven content and digital experiences while ensuring accuracy, compliance, and brand integrity across Experian’s digital properties. Reporting to the Director of Digital Marketing, you will work closely with cross-functional partners to scale responsible AI adoption and protect Experian’s digital reputation. 

This position is based in Costa Rica and requires advanced English language proficiency, including strong writing, editing, and content evaluation skills. 

Your responsibilities will include: 

• Pilot and execute AI-enabled digital and content initiatives to improve performance, personalization, and automation across B2B web properties 
• Develop, test, and optimize AI agents and automation workflows that support content creation, lead routing, reporting, and engagement measurement 
• Create, edit, and refine AI-assisted written content to ensure clarity, accuracy, tone, and alignment with Experian brand standards 
• Collaborate with cross-functional partners to support digital content governance, compliance, and responsible AI usage across web experiences 
• Track and report on AI digital and content experiments, measuring performance, ROI, operational efficiency, and scalability 
• Support rollout of structured AI initiatives focused on content optimization, measurement frameworks, and automation integration 
• Monitor AI-generated and AI-surfaced content to identify risks, inaccuracies, or brand exposure, escalating issues as needed 
• Support digital execution efforts including website updates, content builds, and web or chat-related initiatives as required 

• 3+ years’ experience in digital marketing, content strategy, or AI-enabled content roles
• Advanced English proficiency with demonstrated strength in professional writing, editing, and content quality review
• Experience working with AI-assisted content tools, automation platforms, or conversational AI systems
• Strong understanding of digital content performance, measurement frameworks, and optimization best practices
• Experience collaborating across marketing, product, legal, and communications teams
• Strong organizational skills with the ability to manage multiple initiatives while maintaining high quality standards

This is a remote role in Costa Rica. No relocation available.

Culture at Experian. Our uniqueness is that we value yours.

Experian's culture, people, and environments are main differentiators. We take our people's agenda very seriously. We focus on what matters; diversity and inclusion, work/life balance, flexible work, development, engagement, collaboration, wellness, rewards and recognitions, volunteering... the list goes on!

Our benefits include: Medical, life and dental insurance, Asociacion Solidarista, International Share Save Plan, Flex Work/Work from home, Paid time off, Annual Performance Bonus, Education Reimbursement, Family Bonding, Bereavement Leave, Referral Program, and more.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a successful, inclusive and diverse team where people love their work and love working together. We believe that diversity, equity and inclusion is necessary to our purpose of creating a better tomorrow. For us, this is The Power of YOU and it ensures that we live what we believe.

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