About this role
Overview
Leverage your transportation industry experience to inform, educate, and inspire Esri users and prospects in the Rail Industry. Identify, craft, and execute marketing campaigns that support targeted goals and objectives. As an industry specialist, you will research and report on financial, technological, and other factors that affect the Rail market and collaborate with key internal stakeholders to help define, execute, and measure the Rail Industry marketing plan.
Responsibilities
- Assist Industry Managers in engaging with marketing, sales, products, professional services, international distributors, education, and partner teams to deliver campaign tactics successfully
- Support a regular cadence of content (such as webinars, customer success stories, eBooks, social media, blogs, and more) that drives awareness, demand, and community
- Draw upon industry knowledge, research, writing, and collaboration skills
- Prepare for, manage logistics and personally engage in rail industry-related conferences, tradeshows, seminars, webinars, and user group meetings
- Contribute to the growth of the Rail Industry community on social media and the Esri Community
- Work collaboratively with marketing staff to create, manage, and execute campaign tactics, including effective internal communications, to meet team goals
- Track campaign progress and proactively work with internal and external customers to move activities forward
- Prepare content using rail industry knowledge, research, and relationships, including presentations, StoryMaps, eBooks, blogs/articles, technical papers, web, social media, press, and advertising
- Research, evaluate, and assist efforts on strategic industry positioning and gain validation by internal and external experts
- Develop deep GIS domain expertise and be responsible for providing industry expertise to support internal requests, partner engagements, and customer meetings
Requirements
- 5+ years of experience in a transportation discipline focused on the Rail market
- Knowledge of GIS and its application within the Rail Industry
- Excellent communication skills to include written, verbal, and presentation
- Highly organized, self-motivated, and have a strong ability to multi-task activities with shifting priorities
- Quick learner with a positive attitude
- Strong decision-making, problem-resolution, and creative thinking skills
- Team player with strong interpersonal skills
- Ability and willingness to travel
- Bachelor's degree in planning, GIS, geography, or public/business administration
Recommended Qualifications
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Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [email protected] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
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Other facts
About Esri
Esri is the global market leader in geographic information system (GIS) software, location intelligence, and mapping. Since 1969, we have supported customers with geographic science and geospatial analytics, what we call The Science of Where. We take a geographic approach to problem-solving, brought to life by modern GIS technology.
What you'll do
- The specialist will leverage transportation industry experience to inform, educate, and inspire Esri users and prospects in the Rail Industry, while identifying, crafting, and executing targeted marketing campaigns. Responsibilities also include supporting content cadence, engaging in industry events, and preparing various forms of content using industry knowledge.
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