Digital Marketing & Content Management Specialist
full-time•San Diego
About this role
About ESM
ESM is a tech-enabled Risk Management firm dedicated to improving outcomes in Workers’ Compensation, Safety, and OSHA Compliance. We provide Claims Management, Safety/Compliance consulting, and a suite of proprietary SaaS tools, including a digital inspection app, LMS, analytics dashboards, and a subscription-based compliance library, all designed to deliver actionable Business Intelligence to employers.
This is an opportunity to join a company that is in growth mode. We are a seasoned company that acts like a startup. Please visit our website for more information www.esminsite.com
Job Description:
This is an important role for the company and we are currently seeking the right candidate who will bring value to our team and our customers by creating a digital presence while also organizing and managing our growing content portfolio. This role will help expand our digital presence online via social channels and website expansion along with maintaining optimal UI/UX of our INSITE Portal. In addition, this person will help manage our content of Computer Based Trainings, as well as our growing online compliance library with thousands of policies and tools for employers, along with developing case studies and marketing collateral for the ESM’s sales team. The right candidate is a marketing/content developing superstar who has exceptional organizational skills.
If you’re a tech-savvy, content developing, marketing crazed professional who is creative, has innovative ideas to improve the customer experience, build brand presence, and is comfortable working with an exciting team, reach out!
Marketing Responsibilities:
- Implement and manage Salesforce Marketing cloud (must have experience)
- Set digital marketing goals and corresponding strategies using all necessary tools (e.g., website, emails, newsletters, social media and blogs).
- Establish and amplify ESM’s online brand presence. Make us famous!
- Promote content through various channels and monitor performance.
- Analyze web traffic metrics and suggest solutions to boost web presence and increase lead generation.
- Manage semi-monthly newsletter blasts via SquareSpace newsletter platform.
- Keep customers and our network updated on the latest technology features and products.
- Writing, editing, and publishing content across various channels (SquareSpace website, blog, social media, etc.).
- Developing and implementing content strategies, creating editorial calendars, and identifying content opportunities.
- Update/develop marketing and sales collateral our growing technology tools.
- Support sales team with case studies and other marketing collateral.
- Identify and coordinate speaking engagements, conferences, networking opportunities, etc.
Content Responsibilities:
- Assist with developing new content, including Computer Base Trainings (via Synthesia), case studies, website content and more.
- Organize and help map ESM’s compliance library within our SaaS portal (INSITE) to align with our AI Agent (i.e., policies, checklists, forms, trainings, etc. by industry type).
- Oversee the creation, editing, publishing, and overall management of content across various platforms.
- Review computer-based training content for formatting and content accuracy.
- Establish best practices in digital marketing.
Requirements:
- 5 - 8 years’ proven work experience as a digital marketing and/or content management.
- Tenacity and grit to build brand presence.
- Strong writing, editing, and proofreading skills.
- Exceptional PowerPoint and design skills.
- Strong experience with SquareSpace and web design.
- Strong analytical and project management skills.
- Familiarity with Synthesia (AI content platform) and developing Computer Based Trainings via PowerPoint.
- Ability to develop and implement content strategies.
- Experience with social media and creating newsletter campaigns.
- Excellent verbal and written communication skills.
Schedule, Hours & Location:
- Monday - Friday
- 8:30 am – 5:00 pm
- Carlsbad/San Diego County, California
- Currently a remote position with quarterly in-person strategy meetings in Carlsbad.
Compensation
- Competitive salary
- Comprehensive Benefits
- 401K Match
- Stock Options
- Work From Home
No recruiters please
Location
San Diego, California (Remote)
Department
Marketing
Employment Type
Full-Time
Minimum Experience
Mid-level
What you'll do
- The role involves creating a digital presence and managing the content portfolio, including expanding online brand presence and maintaining the UI/UX of the INSITE Portal. Additionally, the specialist will support the sales team with marketing collateral and case studies.
About ESM INSITE
ESM’s tech-enabled risk management services provide Insurance Agencies and Employers with tools, education and advocacy to reduce the risk and cost associated with Workers' Compensation.
Ready to join ESM INSITE?
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Frequently Asked Questions
What does a Digital Marketing & Content Management Specialist do at ESM INSITE?
As a Digital Marketing & Content Management Specialist at ESM INSITE, you will: the role involves creating a digital presence and managing the content portfolio, including expanding online brand presence and maintaining the UI/UX of the INSITE Portal. Additionally, the specialist will support the sales team with marketing collateral and case studies..
Is the Digital Marketing & Content Management Specialist position at ESM INSITE remote?
The Digital Marketing & Content Management Specialist position at ESM INSITE is based in San Diego, California, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Digital Marketing & Content Management Specialist position at ESM INSITE?
You can apply for the Digital Marketing & Content Management Specialist position at ESM INSITEdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.