About this role
Company Description
WHO WE ARE
The first of its kind boutique fitness experience, SoulCycle revolutionized the fitness industry. Our signature 45-minute indoor cycling class is an immersive and intense mind-body-soul workout, where legendary instructors guide riders through class – helping them lose themselves in the ride, the music, the experience. Taking place in dark, candlelit studios, allowing riders to be grounded in the moment, SoulCycle rides connect our community through the experience and energy of the room.
OUR MISSION
To foster an open, diverse, & inclusive community – while embracing each unique individual exactly as they are. We empower each other by listening with an open mind, finding ways to learn and grow together, and always nurturing a sanctuary of trust.
Job Description
SoulCycle is seeking a visionary and versatile Creative Manager to join our team. This role is at the heart of our brand-building efforts, responsible for defining how SoulCycle shows up in the world through our most high-profile collaborations (e.g. Apple Music, FX/Paramount, NYU Langone Health, Bilt Rewards, Sweetgreen + more).
Reporting into the Director of Brand Marketing, you will be the primary owner of creative execution for all Strategic Partnerships at SoulCycle. You are a hybrid creative, equally comfortable designing high-end visual assets as you are writing punchy, brand-aligned copy. You will act as the creative bridge between our partners and our internal teams, ensuring every collaboration is visually stunning, strategically sound, and deeply resonant with our community.
The ideal candidate is a seasoned creative professional who can think big-picture strategy one hour and execute pixel-perfect designs the next. You are a brand steward who understands how to maintain the SoulCycle aesthetic while thoughtfully integrating partner identities.
WHAT YOU’LL DO
- Creative Execution: Own the end-to-end creative process for all brand partnerships. This includes the hands-on design of creative assets (email, social media, web, in-studio signage) and crafting compelling copywriting for all partner touchpoints.
- Strategic Support: Collaborate with Partnerships Account Management, internal Marketing teams, and external brand partners to align on campaign themes, goals, and creative direction.
- Brand Strategy/Direction: Support the development of creative concepts and mood boards for partnerships, helping outline the vision of a campaign to win partner alignment and kickstart the campaign with a clear vision.
- Stakeholder Collaboration: Navigate the intersection of multiple brand voices, ensuring that all creative output meets SoulCycle’s high standards while satisfying partner requirements.
- Project Leadership: Manage creative timelines and deliverables, ensuring all assets are delivered on time and at the highest quality.
- Ad Hoc Support: Provide creative and marketing support for internal SoulCycle initiatives and special projects when bandwidth permits.
Qualifications
WHO YOU ARE
- 4+ years of experience in graphic design, art direction, or creative marketing, ideally with a background in luxury lifestyle, fitness, or a top-tier creative agency.
- A "Dual-Threat" Creative: You possess a strong portfolio that demonstrates excellence in both visual design (typography, layout, image manipulation) and professional copywriting.
- Expert Technical Skills: Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) is required. Familiarity with video editing (Premiere/After Effects) or Figma is a significant plus. Proficient in Canva and CapCut as well.
- Strategic Partnership Experience: You understand the nuances of co-branding and have experience executing campaigns that serve two different brand identities simultaneously.
- Communication & Presentation: You can articulate your creative vision to internal executives and external partners with confidence and professionalism.
- Resourceful & Fast-Moving: You thrive in a high-growth environment and can manage multiple priorities without losing your creative edge.
- Education: Bachelor’s degree in Graphic Design, Marketing, Fine Arts, or a related field is preferred
Pay Transparency: Salary range $80 - $90k
Additional Information
JOINING THE SOULCYCLE FAMILY
As a member of the SoulCycle family, you will enjoy:
- Competitive salary, benefits, and perks/discounts at SoulCycle
- Unlimited complimentary rides at all SoulCycle locations
- Growth, leadership, and professional development opportunities
The responsibilities and duties of this position described here are representative of those an employee must perform. This is not a comprehensive list and other duties may be assigned.
All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.
Other facts
About Equinox
Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, SoulCycle, and Equinox Hotels
Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals. Throughout its 30-year history, Equinox continues to lead and disrupt the category it singularly defined, operating over 100 full-service fitness clubs globally across major U.S. cities including New York, Los Angeles, Miami and San Francisco as well as London, Toronto and Vancouver, each featuring bespoke design in an unparalleled luxury environment.
Grounded in the core tenets of Movement, Nutrition and Regeneration and backed by a Health Advisory Board of industry-leading experts across these disciplines, Equinox provides a holistic lifestyle experience for its members with best-in-class offerings inclusive of signature Group Fitness classes, Personal Training, Pilates, Spa, apparel at The Shop, travel, and more.
In everything we do, we create the possibility for people to maximize the potential within themselves. We sweat the details. Our highly collaborative teams sweat the details to help each other deliver the Equinox experience that enables our members to achieve results.
At Equinox, we are looking for people who match our experience: to go further and want more. We aren’t just a company; we are a community vested in each other’s success. If you are a high performing individual who is passionate about winning and inspiring others, then we are excited to discuss career opportunities with you. Discover how you can dream big, work hard, and find your success with us.
To learn more please visit, https://careers.equinox.com
What you'll do
- The Creative Manager will own the end-to-end creative process for all brand partnerships, including designing creative assets and crafting compelling copy. They will collaborate with various teams to align on campaign themes and manage creative timelines.
Ready to join Equinox?
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