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Entravision

Creative Strategy Manager

full-time•Texas

Summary

Location

Texas

Type

full-time

Experience

5-10 years

Company links

WebsiteLinkedInLinkedIn

About this role

SMADEX is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia. Our mission is to help our clients grow their programmatic advertising campaigns, and we want to give our employees a job they’ll love, where they will be challenged to improve the results of our client's campaign through their knowledge and skills, and where everyone’s implication has an impact. 

Our multicultural and friendly team has proven itself as a major player in the mobile advertising landscape. Now we are GROWING the team again to become one of the best and biggest DSPs in the ecosystem.

Creative Strategy Manager

AUSTIN, TX (REMOTE) | Full Time

The Role:

 
Smadex is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.


As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.


Key Responsibilities

 
Creative Strategy & Insights (40%)

  • Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
  • Build structured, client-facing creative proposals that connect performance data to strategic direction
  • Partner with Product on creative tools. 
  • Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns


Cross-Functional Leadership (30%)

  • Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams
  • Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
  • Lead creative briefings and ensure alignment between client objectives and creative execution
  • Handle ticketing and communication with Creative Designers


Client Partnership (20%)

  • Support Account Managers in high-stakes creative conversations with clients
  • Present creative performance reviews and strategic recommendations to client stakeholders
  • Proactively identify creative optimization opportunities that expand wallet share
  • Participate in JBPs and QBRs as experts on Creatives


Knowledge Management (10%)

  • Build and maintain a creative performance repository accessible across teams
  • Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
  • Train Account Managers on creative best practices and how to position creative insights with clients

 

What’s in it for you?

  • Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.
  • Join a highly motivated and young team.
  • Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year.
  • Great compensation package tailored to the U.S. market.
  • Medical, dental, and vision benefits plans.
  • Exposure to leading global app publishers and media partners in the digital advertising industry.
  • Learning and training opportunities to grow your career.

Required:

  • 5+ years in mobile advertising, creative strategy, or performance marketing
  • Deep understanding of creative formats across UA, retargeting, and CTV
  • Experience translating creative performance data into strategic recommendations
  • Track record of working cross-functionally in fast-paced environments
  • Strong presentation skills and ability to influence without direct authority


Preferred:

  • Experience with programmatic advertising platforms
  • Gaming industry knowledge (especially mid-core and casual)
  • Familiarity with creative production workflows and timelines
  • Data visualization skills
  • Success Metrics
  • Reduction in creative-related delays for campaign launches
  • Increase in creative iteration velocity for HV accounts
  • Client satisfaction scores on creative insights and recommendations
  • Knowledge sharing metrics (playbooks created, teams trained, insights distributed)

 

Please note that we do NOT provide VISA sponsorship. Applicants must have a valid work permit.



Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. 

Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees. 

Entravision Communications is an Equal Opportunity Employer. 
 
We encourage women and minorities to apply 

What you'll do

  • The Creative Strategy Manager will analyze creative performance data to provide actionable insights and develop structured proposals for clients. This role also involves leading creative briefings and ensuring alignment between client objectives and creative execution.

About Entravision

Entravision is a media and advertising technology company. In the U.S., we maintain a diversified portfolio of television and radio stations and digital advertising services that target Latino audiences and beyond. Our unique broadcast media assets include 49 television stations (making us the largest affiliate group of the Univision and UniMás television networks) and 43 Spanish-language owned & operated radio stations, plus network audio, streaming, and app platforms. We are proud to create unique 360 marketing solutions for over 2,500 clients. Our advertising technology business consists of Smadex, our programmatic ad purchasing platform, and Adwake, our mobile growth solutions business. Headquartered in Los Angeles, California, USA. Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under EVC.

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Frequently Asked Questions

What does a Creative Strategy Manager do at Entravision?

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As a Creative Strategy Manager at Entravision, you will: the Creative Strategy Manager will analyze creative performance data to provide actionable insights and develop structured proposals for clients. This role also involves leading creative briefings and ensuring alignment between client objectives and creative execution..

Is the Creative Strategy Manager position at Entravision remote?

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The Creative Strategy Manager position at Entravision is based in Texas, United States. Contact the company through Clera for specific work arrangement details.

How do I apply for the Creative Strategy Manager position at Entravision?

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You can apply for the Creative Strategy Manager position at Entravisiondirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.
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