Brand Manager
full-time•Burbank•$70k - $95k
About this role
About Entravision
Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.
In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.
Brand Manager
Burbank, CA | Full Time
COMPENSATION RANGE: 70,000.00 - 95,000.00
Summary Essential Functions ● Develop and execute programming strategies for assigned Latin formats (e.g., Regional Mexican, Latin Pop, Urban Latino, Tropical, etc.). ● Curate music, manage playlists, create format clocks, and write/oversee promotional content. ● Oversee all on-air, digital, and streaming content to maintain brand consistency and audience engagement. ● Analyze ratings, audience insights, and research to refine programming and increase listenership. Talent Management ● Hire, train, and mentor on-air hosts, producers, and board ops. ● Conduct regular air-checks and provide clear, constructive performance coaching. ● Collaborate with talent to create culturally relevant and engaging content for Hispanic audiences. Operations & Scheduling ● Create and manage broadcast schedules and logs. ● Coordinate automation systems, oversee production workflows, and maintain programming budgets. ● Ensure smooth execution of all dayparts and station features. Audience, Ratings, & Strategy ● Monitor Nielsen ratings, digital metrics, and streaming data to inform programming decisions. ● Use market research and audience surveys to strengthen brand position in the Latin marketplace. ● Develop strategies that reflect regional Hispanic listening habits and music trends. Compliance, Marketing, & Promotion ● Ensure full compliance with FCC regulations and internal policies. ● Manage underwriting or sponsorship elements in collaboration with sales. ● Work closely with promotions and marketing teams to execute station events, contests, and community initiatives. Technical & Production Oversight ● Oversee audio quality, production processes, and digital delivery methods. ● Coordinate taping, editing, imaging updates, and production tasks to maintain high-quality sound.
The Brand Manager – Latin Formats oversees the station’s overall sound, audience strategy, and brand identity. This position serves as the creative and strategic visionary for Latin formats—shaping content, curating music, guiding talent, and driving performance across on-air, digital, and streaming platforms. The ideal candidate brings a deep understanding of U.S. Hispanic audiences and the cultural nuances between Latin genres, while ensuring the station consistently delivers compelling, compliant, and competitive programming.
● Content, Music, & Programming
Required Education and Experience ● Strong written and verbal communication ● Creativity, vision, and strong branding instincts ● Leadership and mentorship abilities ● Problem-solving and project management ● Technical broadcasting and automation knowledge ● Audience engagement, cultural fluency, and market research skills ● Bilingual (English/Spanish) strongly preferred Qualifications ● 5+ years of experience in radio programming, preferably in Latin formats ● Expertise with scheduling software ● Proven track record of growing ratings and leading programming teams ● Strong understanding of U.S. Hispanic and regional Latin music cultures
POSITION TYPE/EXPECTED HOURS OF WORK
This is a Full Time position. Actual schedule and hours may vary.
SUPERVISORY RESPONSIBILITY
Reports directly to VP of Audio Content
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply
What you'll do
- The Brand Manager oversees the station’s overall sound, audience strategy, and brand identity, shaping content and driving performance across various platforms. This role includes managing talent and ensuring compliance with regulations while enhancing audience engagement.
About Entravision
Entravision is a media and advertising technology company. In the U.S., we maintain a diversified portfolio of television and radio stations and digital advertising services that target Latino audiences and beyond. Our unique broadcast media assets include 49 television stations (making us the largest affiliate group of the Univision and UniMás television networks) and 43 Spanish-language owned & operated radio stations, plus network audio, streaming, and app platforms. We are proud to create unique 360 marketing solutions for over 2,500 clients.
Our advertising technology business consists of Smadex, our programmatic ad purchasing platform, and Adwake, our mobile growth solutions business.
Headquartered in Los Angeles, California, USA. Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under EVC.
Ready to join Entravision?
Take the next step in your career journey
Frequently Asked Questions
What does Entravision pay for a Brand Manager?
Entravision offers a competitive compensation package for the Brand Manager role. The salary range is USD 70k - 95k per year. Apply through Clera to learn more about the full compensation details.
What does a Brand Manager do at Entravision?
As a Brand Manager at Entravision, you will: the Brand Manager oversees the station’s overall sound, audience strategy, and brand identity, shaping content and driving performance across various platforms. This role includes managing talent and ensuring compliance with regulations while enhancing audience engagement..
Is the Brand Manager position at Entravision remote?
The Brand Manager position at Entravision is based in Burbank, California, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Brand Manager position at Entravision?
You can apply for the Brand Manager position at Entravisiondirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.