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Product Manager – Cross Sell & Engagement ASE
full-timeGandipet mandal

Summary

Location

Gandipet mandal

Type

full-time

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About this role

Company Description

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.

Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Job Description

As a Product Manager, you’ll own the delivery of engagement tools and cross-sell features for Sports and Casino across five brands in the ASE region (Brazil, Canada, Spain, Portugal, and Greece). Working closely with product, design, and tech teams, you’ll help millions of customers discover and enjoy our products every day and enhance their overall experience.

Key responsibilities

  • Own BAU execution and product management of engaging and gamified promotional tools, including operational QA, troubleshooting, and integration of third-party providers in coordination with Central teams.
  • Support testing, experimentation, and enhancements, ensuring performance metrics and results are tracked and reported.
  • Deliver Sports → Casino cross-sell product initiatives such as sliders, bet-on-swipe, GYML expansion, and other discovery features.
  • Support homepage and surface-level updates, leveraging API-driven placements and modular content to drive scalable engagement and cross-sell.
  • Translate requirements into user stories, prioritise the backlog and coordinate releases, and support roadmap planning by balancing engagement impact, cross-sell outcomes, and delivery constraints.
  • Collaborate cross-functionally with Central P&T, Design, CRM, Player Experience, BI, and Marketing teams to deliver roadmap priorities.
  • Conduct ongoing market and competitor analysis to benchmark features, guide optimizations, and ensure product competitiveness across regions.

Qualifications

Specialist skills and experience
Essential

  • Demonstrated experience supporting the delivery of digital products from concept through launch and optimisation.
  • Experience working on promotional engagement features and API-driven platforms within the iGaming industry.
  • Strong ability to write clear, user-focused stories and acceptance criteria informed by data and insights.
  • Proven problem-solving skills, using sound judgement to assess risks and trade-offs.
  • Clear and collaborative communication skills when working with engineers, designers, and stakeholders.

Desirable

  • Practical understanding of third-party integrations.
  • Experience implementing scalable frameworks and processes to improve operations and collaboration.
  • Previous background with impactful cross-sell projects.

Competencies / behaviours

  • Sets clear delivery goals for own work, tracks progress against agreed measures and follows through to completion.
  • Works openly with cross-functional partners, shares information clearly, and incorporates feedback to achieve shared outcomes.
  • Adapts approach and priorities to respond effectively to changing requirements or insights
  • Seeks feedback and reflects on outcomes to continuously improve ways of working and impact.

Additional Information

At Entain India, we do what’s right. It’s one of our core values and that’s why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, across any protected characteristic, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

  • Advertising Department: Sportsbook & Gaming
  • Referral Band: ♣
  • Other facts

    Tech stack
    Product Management,Digital Products,Engagement Features,API-Driven Platforms,User Stories,Problem-Solving,Communication Skills,Market Analysis,Collaboration,Testing,Experimentation,Promotional Tools,Cross-Sell,Data Insights,Operational QA,Third-Party Integrations

    About Entain

    Welcome to Entain.

    Our journey as Entain began when we evolved from GVC Holdings on 9th December 2020, but our brands have been paving the way and making history since the 1880s.

    Today, we’re one of the world’s largest sports betting and gaming entertainment groups – a FTSE 100 company that is home to more than 25 widely recognised brands, such as bwin, Coral, Foxy, Gala, Ladbrokes and partypoker.

    But that’s just the beginning. We’re constantly broadening our horizons and expanding our global influence. For example, our partnership with MGM Resorts International has allowed us to make waves in the US by powering BetMGM with our bespoke and top-of-the-line technology.

    It’s with this unique technology that we’re revolutionising our industry, and we’re boldly working towards being THE world leader in sports betting and gaming. Really though, it’s the people that truly make us who we are. There’s over 30,000 of us around the world and counting, but we all play for the same team.

    We’re proud to promote a culture that shatters barriers to unite, and encourages uncompromised diversity of background, thought and experience. When we win, we win together.

    If you share our values and want to be part of the revolution, we want you on our team. With offices across 19 different countries, we have an excellent history of identifying and nurturing the finest talent on a global scale. We’re all about putting our customers at the heart of the action and, with us, you can help bring moments of excitement into people’s lives.

    At Entain, it’s your game. We’re ready to play – are you?

    Team size: 10,001+ employees
    LinkedIn: Visit
    Industry: Entertainment Providers

    What you'll do

    • The Product Manager will own the delivery of engagement tools and cross-sell features for Sports and Casino across five brands in the ASE region. This includes managing product execution, supporting testing and enhancements, and collaborating with cross-functional teams.

    Ready to join Entain?

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    Frequently Asked Questions

    What does a Product Manager – Cross Sell & Engagement ASE do at Entain?

    As a Product Manager – Cross Sell & Engagement ASE at Entain, you will: the Product Manager will own the delivery of engagement tools and cross-sell features for Sports and Casino across five brands in the ASE region. This includes managing product execution, supporting testing and enhancements, and collaborating with cross-functional teams..

    Why join Entain as a Product Manager – Cross Sell & Engagement ASE?

    Entain is a leading Entertainment Providers company.

    Is the Product Manager – Cross Sell & Engagement ASE position at Entain remote?

    The Product Manager – Cross Sell & Engagement ASE position at Entain is based in Gandipet mandal, Telangana, India. Contact the company through Clera for specific work arrangement details.

    How do I apply for the Product Manager – Cross Sell & Engagement ASE position at Entain?

    You can apply for the Product Manager – Cross Sell & Engagement ASE position at Entain directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Entain on their website.