Paid Media Specialist (Onsite)

<div class="content-intro"><p><span style="font-weight: 400;">Enshored has been powering growth for disruptive brands and leading companies in the US and Europe since 2014. As part of Inc 5000 fastest-growing companies in the US, our commitment to pushing the extra mile helps our clients reach their business’ optimal growth potential, may it be from the ground up or by innovative transformation.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Our team is composed of hand-picked talented individuals adapted to handle themselves in a balanced environment of smart and hard work while maintaining a dynamic relationship with stakeholders, leaders, and team members. Important decisions revolve around the guidance of our core values, especially when choosing the right people:</span></p> <p>&nbsp;</p> <ul> <li style="font-weight: 400;"><strong>Grit</strong><span style="font-weight: 400;">. We never give up. We don't always know the answer, but we don't give up until we&nbsp; crack it. Sticking at it makes us stronger.</span></li> <li style="font-weight: 400;"><strong>Curiosity</strong><span style="font-weight: 400;">. We want to know you, what makes you tick and what it will take to help you grow.</span></li> <li style="font-weight: 400;"><strong>Learning</strong><span style="font-weight: 400;">. Learning is the key to mobility, growth, and transformation. It's a commitment. We're committed.</span></li> <li style="font-weight: 400;"><strong>Grace</strong><span style="font-weight: 400;">. The unconditional love for our fellow man. What is this world without love – merely a transactional scorecard of winners and losers. We don't want to reinforce that operating system. We are driving a paradigm shift to an infinite mindset where we start from the knowledge that there is plenty to go around.</span></li> <li style="font-weight: 400;"><strong>Honesty &amp; Sincerity</strong><span style="font-weight: 400;">. Being true to ourselves. Being honest, being open, trustworthy and truthful. Sincerity provides depth to honesty, as our honesty at times can even betray us, as we all hide behind our deep pain and hurt.</span></li> <li style="font-weight: 400;"><strong>Integrity</strong><span style="font-weight: 400;">. Integrity is standing up for what we believe is right and living by our highest values.</span></li> </ul> <p>&nbsp;</p> <p><span style="font-weight: 400;">Our philosophy leads us to invest in the best people we can find, and working side by side, we help them build the career paths they deserve.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Don’t just take our word for it; experience the growth yourself!</span></p> <p><span style="font-weight: 400;">If you don’t know where to start, check us out at <strong>www.enshored.com</strong>.</span></p></div><p><strong>KEY RESPONSIBILITIES</strong></p> <ul> <li>Input campaign data (targeting, budgets, copy, creatives) into ad platforms.</li> <li>Verify campaigns are uploaded completely and ready for client review.</li> <li>Notify Ads team once setup is complete for publishing checks.</li> <li>Follow SOPs to ensure error-free campaign builds.</li> </ul> <p><strong>MINIMUM REQUIREMENT QUALIFICATIONS</strong></p> <ul> <li><strong>1–2 years of experience in digital ad operations or campaign setup.</strong></li> <li>Familiarity with Google Ads Manager and Meta Ads Manager preferred.</li> <li>Strong attention to detail and accuracy in data transfer.</li> <li>Organized and dependable in managing multiple campaign requests.&nbsp;</li> </ul> <p><strong>Key Skills:</strong></p> <ul> <li>Technical Skills/Programming/Tool Knowledge</li> <ul> <li>Ad Platforms Mastery – Google Ads (Search, Display, YouTube), Meta Ads (Facebook &amp; Instagram), LinkedIn Ads, TikTok Ads, Twitter/X Ads, programmatic DSPs.</li> <li>Campaign Setup &amp; Optimization – keyword research, audience targeting, bid strategies, and ad placement.</li> <li>Tracking &amp; Tagging – UTM parameters, conversion tracking, pixels, and Google Tag Manager.</li> <li>Remarketing &amp; Retargeting – creating custom and lookalike audiences.</li> </ul> </ul> <ul> <li>Analytical and Diagnostic Skills</li> <ul> <li>Data Analysis – ability to interpret marketing KPIs (conversion rates, CPL, CAC, ROI, attribution).</li> <li>Reporting &amp; Dashboards – building clear performance reports for stakeholders.</li> <li>Process Optimization – streamlining workflows, automations, and cross-team coordination.</li> <li>A/B Testing &amp; Experimentation – validating campaign performance improvements.</li> </ul> </ul> <ul> <li>Creative &amp; Strategic Skills</li> <ul> <li>Ad Copywriting &amp; Messaging – crafting compelling, high-CTR ad text and creatives.</li> <li>Creative Optimization – guiding designers on ad visuals, videos, and formats.</li> <li>Full-Funnel Strategy – awareness → consideration → conversion → retention campaigns.</li> <li>Competitor &amp; Market Research – spotting trends and adjusting campaigns accordingly.</li> </ul> </ul> <ul> <li>Soft Skills</li> <ul> <li>Attention to Detail – catching errors in data, campaigns, or automation flows.</li> <li>Adaptability – adjusting to new platforms, tools, and strategies quickly.</li> <li>Communication Skills – translating technical findings into business insights.</li> <li>Time Management – handling multiple campaigns and projects simultaneously.</li> </ul> </ul><div class="content-conclusion"><p><strong>About Enshored&nbsp;</strong></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Enshored is the leading outsourcer for start-ups. We’re here for the innovators, for the scalers. We’re here for the creators, for the makers, for the horizon scanners who saw it and then went out there and built it. We believe that when our people thrive, our clients thrive too. When we all thrive, the world becomes a better place.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">At Enshored, this means: We support our people to achieve their potential and contribute to their best ability through structured learning and career development. We embrace diversity. We understand that people are all different and need different challenges. We don’t treat individuals as cogs in the machine. We provide the environment, tools, and support system to thrive.</span></p></div>