About this role
Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.
Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.
As a Vice President, Social Media Marketing, you will lead Empower’s enterprise social media strategy to strengthen brand reputation, grow engagement, and drive full-funnel performance. You’ll shape how Empower shows up across social channels through clear storytelling, timely engagement, and audience-first content. As a player-coach, you’ll balance hands-on leadership with strategic direction while partnering closely with Brand, Executive Communications, and business leaders. This role matters because it connects our mission, our leaders, and our products to the audiences we serve.
What you will do
Set and execute an enterprise social media strategy aligned to brand and business priorities
Lead content, engagement, and performance across LinkedIn, X, Facebook, Instagram, and YouTube
Own social strategy and content for the CEO and select senior executives
Develop channel-specific content including video, financial shorts, thought leadership, and research-driven assets
Build and scale influencer programs that support brand and growth objectives
Oversee social listening, community engagement, and rapid-response protocols
Partner with Brand, Marketing, HR, Legal/Compliance, and business teams to align organic and paid efforts
Adapt cross-channel content to optimize performance by platform
Use analytics and insights to guide decisions, test new approaches, and improve results
Lead, develop, and inspire a high-performing social media team and agency partners
What you will bring
10+ years of experience leading social media strategy and execution
Proven experience building and managing influencer programs
7+ years leading large-scale promotional or brand programs
Experience working in regulated corporate or agency environments
Strong people leadership skills, including executive partnership
Ability to balance creative storytelling with business outcomes
Solid project management and strategic planning skills
Strong analytical skills with experience using social analytics tools
Ability to prioritize and perform in fast-moving, high-pressure moments
Clear, confident communication and presentation skills
What will set you apart
Financial services or similarly regulated industry experience
Experience leading executive and corporate reputation social strategies
Background in rapid-response and issues-based social engagement
Deep understanding of social platform algorithms and emerging formats
Experience integrating social into full-funnel marketing strategies
Strong influencer governance and brand safety practices
Comfort testing new tools, trends, and content models
Track record of building distinctive, recognizable brand voice on social
What we offer you
We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.
- Medical, dental, vision and life insurance
- Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
- Tuition reimbursement up to $5,250/year
- Business-casual environment that includes the option to wear jeans
- Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
- Paid volunteer time — 16 hours per calendar year
- Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
- Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.
Base Salary Range
$151,800.00 - $220,050.00The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Equal opportunity employer • Drug-free workplace
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.
For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.
Job Posting End Date at 12:01 am on:
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Other facts
About Empower
At Empower, we’ve always been guided by strong values with a focus on helping people achieve the financial freedom they deserve.
It’s been an incredible journey so far, but our story is just getting started.
From the very beginning, we’ve prided ourselves on putting our customers first in everything we do — which will never change. The genesis of Empower dates back to 1891, when our parent company was founded as an insurance firm on the Canadian prairie. After more than a century of expansion and a profound evolution of service offerings, the modern iteration of Empower was launched in 2014. Our past is a big part of who we are as a business, but we continue to invest heavily in our current principles and future endeavors.
Today, as the second-largest recordkeeper¹ in the U.S. and a comprehensive wealth management leader, we proudly serve more than 19 million individuals and over 88,000 different organizations.²
With a constant commitment to growth, innovation and technology, we are fully dedicated to transforming the lives of all Americans. Our personalized tools and solutions are aimed at helping everyone improve their financial confidence so they can pursue their passions and reach their unique goals.
That’s our promise.
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Disclosures: https://www.empower.com/social-media/
¹Pension & Investments DC Recordkeeper Survey (2024). Ranking measured by total number of participants as of December 2023.
²As of March 31, 2025.
What you'll do
- Lead Empower’s enterprise social media strategy to strengthen brand reputation and drive engagement. Develop content and oversee social listening and community engagement while partnering with various teams.
Ready to join Empower?
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