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Head of Consumer PR & Communications
full-timeGillingham$215k - $311k

Summary

Location

Gillingham

Salary

$215k - $311k

Type

full-time

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About this role

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

As Head of Consumer PR & Communications, you will shape how Empower shows up in culture, media, and consumer conversations. You’ll guide the voice that builds trust, credibility, and connection with millions of people while strengthening our reputation as a leader in financial wellness. Reporting to the Chief Marketing Officer, you’ll unify consumer PR, media relations, thought leadership, and executive storytelling into one clear, influential narrative.

What you will do:

  • Define and lead Empower’s consumer communications strategy to grow visibility, trust, and advocacy, aligning it with Corporate Affairs, business priorities, and executive messaging

  • Build and sustain Tier 1 media relationships across finance, lifestyle, and business while serving as a spokesperson and senior media advisor

  • Establish a branded newsroom and deliver timely, insight-driven storytelling that connects financial and cultural trends and fuels ongoing thought leadership

  • Create and oversee integrated PR, influencer, and earned/owned media programs that support campaigns, product launches, and brand initiatives

  • Develop scalable influencer engagement frameworks that elevate credible financial and lifestyle voices

  • Design and manage issue, reputation, and crisis response frameworks in close partnership with Risk, Legal, and Customer Care

  • Translate proprietary data and research into compelling narratives and partner with analytics, product, and marketing teams to surface stories that reinforce Empower’s leadership

  • Track and optimize PR and communications performance using reach, sentiment, share of voice, and ROI

  • Amplify executive voices through earned and owned channels, including op-eds, speaking engagements, and thought leadership platforms

  • Lead integrated communications across PR, internal communications, executive messaging, and digital storytelling to ensure consistent company-wide narrative

What you will bring:

  • Bachelor’s degree or equivalent experience; advanced degree or certification a plus

  • 12–15 years in public relations, brand communications, or media strategy

  • Proven success leading high-profile media programs and shaping narrative at scale

  • Experience designing and executing integrated PR, influencer, and thought leadership programs

  • Strong executive communication, advisory, and spokesperson skills

  • Deep understanding of consumer culture, digital influence, and media dynamics

  • Ability to work across complex stakeholder groups and regulated environments

What will set you apart:

  • Experience in financial services, fintech, or other regulated industries

  • Strong relationships with Tier 1 national media

  • Background in data storytelling and insight-driven communications

  • Track record building newsroom operations or real-time content models

  • Experience guiding executive visibility programs, including speeches and thought leadership

  • Ability to manage issues and crises with clarity, speed, and sound judgment

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

  • Medical, dental, vision and life insurance
  • Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
  • Tuition reimbursement up to $5,250/year
  • Business-casual environment that includes the option to wear jeans
  • Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
  • Paid volunteer time — 16 hours per calendar year
  • Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
  • Business Resource Groups (BRGs) –  BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

Base Salary Range

$215,000.00 - $311,750.00

The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Equal opportunity employer  Drug-free workplace

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply.  All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. 

For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.

Job Posting End Date at 12:01 am on:

01-21-2026

Want the latest money news and views shaping how we live, work and play? Sign up for Empower’s free newsletter and check out The Currency.

Other facts

Tech stack
Public Relations,Brand Communications,Media Strategy,Executive Communication,Crisis Management,Influencer Engagement,Storytelling,Data Analysis,Thought Leadership,Media Relations,Consumer Culture,Digital Influence,Stakeholder Management,Reputation Management,Narrative Development,Content Creation

About Empower

At Empower, we’ve always been guided by strong values with a focus on helping people achieve the financial freedom they deserve.

It’s been an incredible journey so far, but our story is just getting started.

From the very beginning, we’ve prided ourselves on putting our customers first in everything we do — which will never change. The genesis of Empower dates back to 1891, when our parent company was founded as an insurance firm on the Canadian prairie. After more than a century of expansion and a profound evolution of service offerings, the modern iteration of Empower was launched in 2014. Our past is a big part of who we are as a business, but we continue to invest heavily in our current principles and future endeavors.

Today, as the second-largest recordkeeper¹ in the U.S. and a comprehensive wealth management leader, we proudly serve more than 19 million individuals and over 88,000 different organizations.²

With a constant commitment to growth, innovation and technology, we are fully dedicated to transforming the lives of all Americans. Our personalized tools and solutions are aimed at helping everyone improve their financial confidence so they can pursue their passions and reach their unique goals.

That’s our promise.

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Disclosures: https://www.empower.com/social-media/

¹Pension & Investments DC Recordkeeper Survey (2024). Ranking measured by total number of participants as of December 2023.

²As of March 31, 2025.

Team size: 10,001+ employees
LinkedIn: Visit
Industry: Financial Services
Founding Year: 2014

What you'll do

  • As Head of Consumer PR & Communications, you will define and lead Empower’s consumer communications strategy while building relationships with Tier 1 media. You will oversee integrated PR programs and manage crisis response frameworks.

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Frequently Asked Questions

What does Empower pay for a Head of Consumer PR & Communications?

Empower offers a competitive compensation package for the Head of Consumer PR & Communications role. The salary range is USD 215k - 312k per year. Apply through Clera to learn more about the full compensation details.

What does a Head of Consumer PR & Communications do at Empower?

As a Head of Consumer PR & Communications at Empower, you will: as Head of Consumer PR & Communications, you will define and lead Empower’s consumer communications strategy while building relationships with Tier 1 media. You will oversee integrated PR programs and manage crisis response frameworks..

Why join Empower as a Head of Consumer PR & Communications?

Empower is a leading Financial Services company. The Head of Consumer PR & Communications role offers competitive compensation.

Is the Head of Consumer PR & Communications position at Empower remote?

The Head of Consumer PR & Communications position at Empower is based in Gillingham, England, United Kingdom. Contact the company through Clera for specific work arrangement details.

How do I apply for the Head of Consumer PR & Communications position at Empower?

You can apply for the Head of Consumer PR & Communications position at Empower directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Empower on their website.