JOB DETAILS:

JOB SUMMARY: 

The Marketing Specialist role will help drive key business strategies through creative marketing solutions by working directly with the marketing team to execute a wide range of marketing processes and projects. The role will require interactions with a variety of stakeholders including the Leadership, Sales, Parts and Service Managers, client-facing employees, manufacturer representatives and all areas of marketing including vendors, agencies, photographers, designers and printers.  The role will help produce and execute collateral, print ads, presentations, digital content, email marketing, events and lead generation campaigns.

We’re looking for a creative, detail-oriented Marketing Specialist to help bring our brand, events, and campaigns to life. In this role, you’ll collaborate across teams to execute and manage a variety of marketing initiatives—from digital campaigns and events to creative content and vendor partnerships. If you’re organized, proactive, and thrive in a fast-paced environment, we’d love to have you on our team.

ESSENTIAL FUNCTIONS:

• Coordinate a wide variety of integrated marketing activities including direct mail, email campaigns, sales support collateral, events, promotions, client communications, print ads, online content and more.
• Be the focal point for production, timeline, resourcing issues and approvals for your designated projects.
• Participate in the development of creative messaging and visual content for marketing communications.
• Understand brand requirements and consistently apply brand standards throughout all channels and businesses.
• Establish strong, productive working relationships with organizational partners and vendors including advertising agency, photographers, designers and printers to ensure production of materials on time and on budget.
• Manage and process marketing finances, contracts, and vendor relationships. 
• Support corporate communications function with public relations efforts, presentations and business unit updates.
• Maintain project management system to update statuses and track project deliverables and deadlines.
• Help drive event attendance and produce actionable metrics and follow-up activities.
• Monitor, develop and update content through platforms including social media systems, online content management systems, and multi-media programs.
• Prepare marketing metrics by collecting, analyzing, and summarizing campaign data.
• Support sales presentations by assembling proposals, videos, slide shows and collateral.
• Stay informed on marketing trends, emerging platforms, and best practices to bring fresh, innovative ideas to the team.
• Work closely with Marketing Project Managers to create, execute, maintain and support marketing plans.
• Attend and support the company sponsored promotions and events.
• Other duties as assigned – performs additional tasks as needed to support organizational and departmental objectives
• Work safely at all times. Adhere to all applicable safety policies. Comply with all company policies, procedures and standards.

ADDITIONAL RESPONSIBILITIES: 

• Perform a variety of administrative tasks.
• Travel to branch locations to support specific projects as needed.
• Proofread printed materials produced by any other member of the Department as requested.
• Use software applications for database administration, word processing and simple spreadsheet applications.
• Develop and maintain knowledge and proficiency on the following software applications and systems: Outlook, Microsoft Office (Excel, Power Point, and Word), Creative Suite, Marketing (content management, digital media and email systems), and general network applications; and other specialized applications as directed.
• Perform other tasks and special projects as assigned.
• Work within and promote corporate values.

KNOWLEDGE SKILLS AND ABILITIES:  

• Must have interpersonal skills to professionally work with people and provide customer support.
• Excellent oral, written communication and listening skills.
• Strong customer service skills.
• Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, and Excel).
• Strong knowledge of digital marketing principles and web technology.
• Extremely high level of attention to detail and high standard of quality.
• Excellent time management and organizational skills and ability to complete assignments on schedule with minimal supervision.
• Ability to thrive in a fast-paced, self-starter environment, juggling multiple projects at once.
• Ability to collaborate and to integrate with a diverse team.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to analyze problems, recommend solutions, and enhance communications within and outside the internal team.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Must have acceptable attendance to meet all company standards and requirements.
• Detail-oriented, highly organized, and able to manage multiple priorities in a fast-paced environment.

EDUCATION AND EXPERIENCE: 

• High school diploma or General Education Degree (GED).
• Bachelor’s degree (4-year degree).
• Minimum of 4+ plus years’ work experience in Marketing or related role.
• Experience in Adobe Creative Suite including Photoshop, InDesign and Illustrator.
• Experience with web content management systems and social media platforms.
• Experience working with B2B marketing, CSS or HTML, and/or Google Analytics, a plus.
• Must be able to communicate (speak, read, comprehend, write) in English.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

• While performing the duties of this job, the employee is regularly required to sit, use hands and talk or hear.
• The employee frequently is required to stand, walk, reach with hands and arms, climb or balance, and stoop and kneel.
• The employee is occasionally required to lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision.
• Primarily office-based with regular visits to warehouses, distribution centers, or supplier facilities.
• Travel up to 10–20% may be required, depending on project needs.
• This position is designated as a "Safety-Sensitive Position".   A Safety-Sensitive Position includes tasks or duties that EMPIRE in good faith believes could affect the safety or health of the employee performing the task or others.   

WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

• While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts, high precarious places, and outside weather conditions.
• The employee is occasionally exposed to wet and/or humid conditions, extreme cold, and extreme heat.
• The noise level in the work environment is usually office moderate.