EI
Paid Media Specialist – (Video/TV/SEM)
full-time•Tampa•$80k - $145k
About this role
Paid Media Specialist – (Video/TV/SEM)
Location: On-Site | Tampa, FL
Compensation: $80,000 – $145,000 (based on experience) + full benefits
Company: Elite Insurance Partners (EIP)
About Elite Insurance Partners (EIP)
Elite Insurance Partners (EIP) is a nationally recognized insurance brokerage and marketing organization, consistently ranked among the Top Workplaces in the U.S. Headquartered in Tampa, Florida, we help families nationwide protect their health, wealth, and future through Medicare, life insurance, and financial solutions. Our marketing team is a core driver of company revenue, operating in a fast-paced, performance-focused environment with significant ad spend and real accountability.
Position Overview
We are seeking a Paid Media Specialist with strong video advertising and media buying experience to help scale and manage our paid media efforts. This role is heavily focused on video advertising across YouTube, CTV/OTT and paid search. This is a hands-on, high-impact role where campaign performance directly affects company revenue.
The ideal candidate is experienced, confident, and comfortable owning large budgets and optimization decisions. This is an on-site role working closely with marketing leadership, analytics, and creative teams.
Key Responsibilities
Key Responsibilities
• Plan, execute, and optimize large-scale video advertising campaigns across Connected TV (CTV), OTT, Programmatic Video, YouTube etc.
• Manage and support paid campaigns across Google Ads, Microsoft Ads, Meta, and TikTok.
• Own campaign performance end-to-end, including pacing, spend efficiency, ROI, and optimization decisions
• Analyze video creative performance, audience targeting, and placements to drive continuous improvement
• Collaborate with creative teams to guide video messaging, testing, and iteration
• Monitor campaign performance daily and make confident, independent optimization decisions
• Assist with attribution, conversion tracking, reporting, and performance insights for leadership
• Own campaign performance end-to-end, including pacing, spend efficiency, ROI, and optimization decisions
• Analyze video creative performance, audience targeting, and placements to drive continuous improvement
• Collaborate with creative teams to guide video messaging, testing, and iteration
• Monitor campaign performance daily and make confident, independent optimization decisions
• Assist with attribution, conversion tracking, reporting, and performance insights for leadership
Qualifications
• 3+ years of hands-on experience in paid media with a strong emphasis on video advertising
• Direct experience managing CTV, OTT, Programmatic Video, and YouTube ad campaigns
• 3+ years of hands-on experience in paid media with a strong emphasis on video advertising
• Direct experience managing CTV, OTT, Programmatic Video, and YouTube ad campaigns
• Experience managing paid media across Google Ads, Meta, TikTok, and Microsoft Ads
• Proven experience managing monthly video ad budgets in the tens of thousands or higher
• Strong understanding of video KPIs, attribution models, and optimization strategies
• Experience working in fast-paced, performance-driven environments
• Ability to take ownership of high-impact decisions independently
Preferred Qualifications
• Background in direct-response or lead generation marketing
• Experience in insurance, healthcare, or other regulated industries (a plus)
• Bachelor’s degree in Marketing, Communications, or related field preferred
What We Offer
• Competitive compensation based on experience
• On-site role at our modern Tampa headquarters
• 401(k) with 3.5% company match after one year
• Generous paid time off and paid holidays
• Comprehensive medical, dental, vision, life, and disability insurance
• On-site gym, massage chair lounge, and chef-prepared café meals
• Collaborative, high-performance culture with room for growth
• Proven experience managing monthly video ad budgets in the tens of thousands or higher
• Strong understanding of video KPIs, attribution models, and optimization strategies
• Experience working in fast-paced, performance-driven environments
• Ability to take ownership of high-impact decisions independently
Preferred Qualifications
• Background in direct-response or lead generation marketing
• Experience in insurance, healthcare, or other regulated industries (a plus)
• Bachelor’s degree in Marketing, Communications, or related field preferred
What We Offer
• Competitive compensation based on experience
• On-site role at our modern Tampa headquarters
• 401(k) with 3.5% company match after one year
• Generous paid time off and paid holidays
• Comprehensive medical, dental, vision, life, and disability insurance
• On-site gym, massage chair lounge, and chef-prepared café meals
• Collaborative, high-performance culture with room for growth
What you'll do
- The Paid Media Specialist will plan, execute, and optimize large-scale video advertising campaigns across various platforms. They will also manage paid campaigns across multiple advertising channels and analyze performance to drive continuous improvement.
About Elite Insurance Partners
Elite Insurance Partners (EIP) is a premier insurance brokerage representing over 30 carriers nationwide. Our expertise spans across a wide array of insurance products including Medicare, Life, Health, Dental, Vision, Cancer, Heart Attack, Stroke, Accident, Long/Short Term Care, and Disability insurance.
At EIP, we serve clients regardless of their location, ensuring that every individual can make well-informed decisions about their insurance needs. Our dedicated team of licensed agents, renowned as some of the best in the industry, provides personalized service to help clients navigate their insurance options and find the perfect plans for their unique requirements and budgets.
Ranked among the top brokerages in the country, EIP has upheld a simple yet powerful mission since our inception in 2014: to educate and empower our clients with the knowledge to choose the best insurance solutions tailored to their needs.
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Frequently Asked Questions
What does Elite Insurance Partners pay for a Paid Media Specialist – (Video/TV/SEM)?
Elite Insurance Partners offers a competitive compensation package for the Paid Media Specialist – (Video/TV/SEM) role. The salary range is USD 80k - 145k per year. Apply through Clera to learn more about the full compensation details.
What does a Paid Media Specialist – (Video/TV/SEM) do at Elite Insurance Partners?
As a Paid Media Specialist – (Video/TV/SEM) at Elite Insurance Partners, you will: the Paid Media Specialist will plan, execute, and optimize large-scale video advertising campaigns across various platforms. They will also manage paid campaigns across multiple advertising channels and analyze performance to drive continuous improvement..
Is the Paid Media Specialist – (Video/TV/SEM) position at Elite Insurance Partners remote?
The Paid Media Specialist – (Video/TV/SEM) position at Elite Insurance Partners is based in Tampa, Florida, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Paid Media Specialist – (Video/TV/SEM) position at Elite Insurance Partners?
You can apply for the Paid Media Specialist – (Video/TV/SEM) position at Elite Insurance Partners directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.