Overview

Element has an opportunity for a Marketing Manager. In this role you will be responsible for driving the success of the Element Aerospace & Defence EMEAA Materials Testing division. You will leverage Element’s strong footprint and capability across our lab clusters to take advantage of growth opportunities across the value streams within the business unit to address critical end-markets including Aerospace, Energy and Defence.  You will be the key marketing partner to the division in supporting the realization of operational, commercial and communications goals. You will collaborate with GMs, BDDs and Technical functions to identify, design, develop and launch meaningful campaigns that deliver both brand awareness and lead generation results for the division. 

You will also be responsible for planning, developing, executing and optimizing omnichannel campaigns which drive brand awareness and lead generation to deliver business impact for Element, working with the wider A&D EMEAA Marketing Team and Global Marketing Team (including brand and digital departments), to leverage consistent ways of working and best practices to ensure effective deployment of content and communications of high relevancy to our customer base in UK and Mainland Europe.  We’re looking for a team player with a can-do attitude, a passion for quality and the proven ability to succeed. A natural and motivated sense of curiosity is critical in this ever-evolving environment and industry. Your strong understanding and experience in digital, social, and traditional marketing channels as well as your understanding of various platforms, will help leverage customer journeys. You have a keen awareness of deadlines, data and results driven mindset to do and deliver the best for our customers and businesses.  Responsibilities include strategic planning, campaign planning, building, optimising and measuring multi-channel campaigns and ensuring management of day-to-day initiatives and campaigns you are overseeing.  

Responsibilities

• Responsible for Management & Execution of Cluster-based marketing activities that ladder-up to Divisional performance drivers
• Primary responsibility for 3 x marketing campaigns per cluster (9 per division) that drive pipeline and revenue growth in-line with Divisional Commercial Plans and BU Strategic Marketing Plan
• Working closely with Cluster BDDs and CommEx Manager to drive, manage, execute and report on agreed Lead Generation Campaigns in line with set best practices across the BU
• Execute campaign tactics: producing and publishing/distributing web pages, emails, social posts, social and other digital ads, publication placements, tradeshow communications and supporting content, webinars, video, etc.
• Identify the content and channel combinations that deliver qualified customers throughout the prospecting funnel
• Manage campaign schedules and coordinate projects
• Support and lead on localisation of content for specific end-market geographies
• Fully own and manage execution of omni-channel campaigns and report out on KPIs
• Input into BU marketing plan with Division-based strategy contributions & recommendations 

Skills / Qualifications

• Bachelors degree in marketing or related field
• In depth experience in digital campaign management
• Experience of strategic marketing implementation
• Comprehension and experience of international, multi-language marketing delivery
• Strong project management capability with excellent follow-up skills
• Highly effective communication skills to a variety of audiences throughout the company; can get messages across that have the desired effect to various levels of the organization
• Proven track record of effectively managing multiple assignments with efficient time management skills
• Dependable, organized, efficient and accurate
• Strong understanding of omnichannel and content marketing on platforms including LinkedIn, Instagram, Facebook
• Strategically plan omnichannel messaging on all pertinent channels
• Deep understanding of email automation
• Ability to think from the customer’s point of view
• Data-driven and results oriented mindset

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Diversity Statement

At Element, we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming “the world’s most trusted testing partner”.

All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: age, disability, ethnic origin, gender, marital status, race, religion, responsibility of dependents, sexual orientation, or gender identity or other characteristics in accordance with the applicable governing laws or other characteristics in accordance with the applicable governing laws.