Content Marketer

<h4><span><strong>About Electricity Maps⚡️🗺️</strong></span></h4><p><span>Electricity Maps is the world’s most comprehensive electricity data platform. We provide global access to electricity mix, prices, and carbon intensity - available in real time, historically, and forecasted.</span></p><p><span>Our products make it possible to understand and act on the carbon impact of electricity consumption:</span></p><p><span>→ Interactive Map, used by millions of people worldwide to explore the real-time carbon footprint of electricity.</span></p><p><span>→ API &amp; Datasets – powering products and decisions at leading companies like Google, Cisco, Schneider Electric, and more.</span></p><h4><span><strong>Job Summary</strong></span></h4><p><span>We’re looking for a Content Marketing Manager to own our SEO, LinkedIn, and email channels. Someone who can turn Electricity Maps’ wealth of data into stories that reach the people building sustainability solutions.</span><span style="font-size:11pt;font-family:Poppins, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"><br><br></span><span>You’ll work closely with Dragos, our Marketing Lead, in a small, two-person team with high ownership, room to experiment, and a role that evolves with the business rather than following a fixed day-to-day.</span></p><h4><span><strong>What You’ll Do</strong></span></h4><ul><li><p><span>Own our content distribution strategy and calendar. From ad-hoc requests from colleagues, to proactive data analyses that align with our positioning, you’ll have the freedom to build and shape Electricity Maps’ content engine.</span></p></li></ul><ul><li><p><span>Turn what we build into stories that resonate. Translate data, events, features, and internal updates into clear, engaging content for our external audience.</span><span style="font-size:11pt;font-family:Poppins, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"><br></span></p></li><li><p><span>Own and distribute content across channels. Share and repurpose content across web, LinkedIn, and email to maximize reach and impact.</span><span style="font-size:11pt;font-family:Poppins, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"><br></span></p></li><li><p><span>Repurpose long-form content into high-impact formats. Turn reports, articles, and insights into snackable posts, visuals, newsletters, and other formats.</span><span style="font-size:11pt;font-family:Poppins, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"><br></span></p></li><li><p><span>Manage email content across marketing and product. Work closely with the commercial team to run and improve our email programs and nurture flows.</span><span style="font-size:11pt;font-family:Poppins, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"><br></span></p></li><li><p><span>Contribute to scalable content initiatives. Support and help shape programmatic and repeatable content efforts that grow our reach over time.</span><span style="font-size:11pt;font-family:Poppins, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"><br></span></p></li><li><p><span>Create data-driven content from our unique insights. Collaborate with our data experts to transform electricity data into compelling posts, blog articles, and other relevant formats. Here are a couple of examples:</span><br></p><ul><li><p><span>LinkedIn posts using our data to explain trends in </span><a target="_blank" href="https://www.linkedin.com/feed/update/urn:li:activity:7397293333410357248/"><span>forecasting the energy transition</span></a><br></p></li><li><p><span>A new initiative where we daily publish </span><a target="_blank" href="https://www.linkedin.com/feed/update/urn:li:activity:7416832426074861569"><span>2025 electricity data reviews by country</span></a><span>.</span></p></li></ul></li></ul><p><br><span>Some of this is working well. Some of it has a lot of untapped potential and maybe we even miss the mark on some of it. We know this can go much farther and that’s exactly why we need you!</span><span style="font-size:11pt;font-family:Poppins, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"><br></span></p><h4><span><strong>What You Won’t Do</strong></span></h4><p><span><strong>❌ </strong>Be a generic “sustainability content” writer. This role is rooted in energy systems, electricity data, and real use cases, not vague sustainability thought leadership.</span><br></p><p><span><strong>❌</strong> Reinvent the wheel every day. A big part of the job you’ll build on existing product updates, datasets, and insights by reusing, remixing, and amplifying what already exists.</span><br></p><p><span><strong>❌ </strong>Work in isolation. Even if we are a small team, you won’t sit alone trying to guess what’s interesting. You’ll collaborate closely with product, data, and commercial teammates to shape content together. (We even have quite a few colleagues who love to share and interact online).</span></p><h4><span><strong>Requirements</strong></span></h4><ul><li><p><span>Strong content writing skills (short and long-form). You can craft clear, compelling content across formats - from sharp LinkedIn posts to in-depth articles and web pages.</span><span style="font-size:11pt;font-family:Poppins, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"><br></span></p></li><li><p><span>Experience translating technical topics into engaging stories. You’re comfortable working with product, data, or engineering teams and turning complex ideas into content that captivates our audience.</span><span style="font-size:11pt;font-family:Poppins, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"><br></span></p></li><li><p><span>SEO expertise with real impact. You understand how to research topics, structure content, and optimize for search.</span><span style="font-size:11pt;font-family:Poppins, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"><br></span></p></li><li><p><span>Website content management experience. You’ve owned or contributed to website content in a CMS before: creating pages, improving structure, and thinking about how content supports user journeys.</span><span style="font-size:11pt;font-family:Poppins, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"><br></span></p></li><li><p><span>Comfortable using AI tools as part of your workflow. You already use tools like ChatGPT (or similar) to brainstorm, draft, edit, research, and generally work smarter - not harder.</span></p></li></ul><h4><span><strong>Bonus:</strong></span></h4><p><span>You’re not expected to check these boxes to be considered a great match, but they give you an indication of areas where you may grow by joining us.</span></p><ul><li><p><span>Interest, passion, or curiosity in sustainability, the green transition, or electricity data</span></p></li><li><p><span>Experience with demand generation and content tied to pipeline impact</span></p></li><li><p><span>Social media management experience (especially LinkedIn)</span></p></li><li><p><span>Experience with email content and newsletters</span></p></li><li><p><span>Experience with marketing automation tools and workflows</span></p></li><li><p><span>Basic design skills (e.g. creating or briefing simple visuals)</span></p></li><li><p><span>Deeper technical experience (e.g. APIs, BigQuery, data tools)</span></p></li></ul><h4><span><strong>Job Details &amp; Benefits</strong></span></h4><ul><li><p><span>Full-time</span></p></li><li><p><span>Based in Copenhagen</span></p></li><li><p><span>Competitive salary + stock options</span></p></li><li><p><span>6 weeks vacation + full health insurance</span></p></li><li><p><span>Annual Company Offsite</span></p></li><li><p><span>Lunch everyday + snacks &amp; drinks at the office</span></p></li></ul><h4><span><strong>Interview Process</strong></span></h4><p><em>This is how we currently imagine the interview process. We try to keep it lean and flexible, so things may shift slightly, but this should give you a good sense of what to expect.</em></p><p><span>Step 1: Introduction with our Talent Lead</span></p><p><span>Step 2: Technical Interview our Marketing Lead</span></p><p><span>Step 3: Take home assignment + invite to the office</span></p><p><span>Step 4: Founder Interview</span></p>