About this role
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
Edelman is looking to hire a Senior Account Director for the Microsoft Creator team!
Edelman has an exciting opportunity for a Senior Account Director with Creator Marketing on the Microsoft account. This vital position will lead the daily account management of the Content Creator Programs for one of the world’s most recognizable brands. It will focus on driving brand strategy on how we engage with digital influencers and content creators to help promote Microsoft’s products and services among their ever-growing and significant audiences.
This position requires strong account management, project management skills, the ability to supervise a busy account, including managing staff and serving as a daily counterpart to clients, and, in the background, working with content creators. This role requires someone with the ability to build strong, long-term relationships with key decision-makers at Microsoft.
Responsibilities:
Drive Edelman’s strategic vision in the cross-platform video/digital influencer space
Oversee the creator function on the Microsoft account, including strategic planning and consultation for internal teams, and external clients
Evolve data and measurement framework for our clients to prove campaign success and differentiate our capability
Establish processes to support and nurture rapid growth
Establish and maintain relationships with clients who activate or are likely to activate creator marketing campaigns, build develop prospective clients
Build strong relationships with creators, talent agencies, multi-channel networks and other customers to ensure long-term success
Share expertise and advise clients on new campaign ideas to generate continued results
Work with all teams to ensure campaign success
Actively participate in account and campaign management and work with internal account management to ensure client satisfaction
Elevate the opportunity and offerings around creators and brand integrations across various teams including account, creative, production and strategy teams
Requirements:
The ideal candidate will have the proven ability to manage and develop relationships across the social creator landscape, especially for Microsoft, and will assist in the development of campaigns that fit within larger 360-degree integrated campaigns across a portfolio of clients in various verticals across the office
Basic Qualifications include: At least 8-10 years working in content development and creation. At least 6 years previous experience working directly with influencers in a marketing, talent management and/or sales role at a Multi-Channel-Network or comparable agency
Language: English required
Strong understanding of social media, influencers, content creators and the larger Influencer Marketing ecosystem. Influencer and talent agency contacts at both senior and junior levels required
Knowledge and experience working across all tiers of influencers (micro, mid, top tier and traditional experts) and nuances of working with each
Proven ability to work with clients and manage teams to create strategic and creative influencer campaigns that deliver on KPI’s and drive ROI
Knowledge of best practices, tech platforms, tools and processes for influencer marketing
Familiarity with creators in the tech space across LinkedIn, TikTok, Instagram and other relevant channels.
Understanding of integrating influencer work across teams (ideally with paid, earned, owned, creative etc.)
Experience translating complex and technical product information into creator-led narratives and thought-leadership content across platforms
Experience managing teams, establishinggoals and ensuring project deadlines are met
A passion for pop-culture and its infusion into the consumer brand ecosystem
Relentlessly seeks, shares and adopts ideas and best practices in and outside the agency
Makes the complex simple – through brainstorms, workshop and educational summits, you empower others to learn and action your lessons
Exceptional collaborator who can work across practices and cross-functional teams
Experience/involvement in new business – proposal development, RFI/RFP responses, and pitching
Agency experience leading large clients
Take a look at our global benefits here!
$119,000-$125,000 per year
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Other facts
About Edelman
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders.
We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements.
Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
What you'll do
- The Senior Account Director will lead the daily account management of the Content Creator Programs for Microsoft, focusing on brand strategy and engagement with digital influencers. This role involves overseeing the creator function, establishing client relationships, and ensuring campaign success.
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