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1. Participate in the briefing session with the account team, and support the Hub Lead in preparing the project planning (roles & responsibilities, timeline with key milestones, etc.)
2. Brief & supervise the junior and media analysts, conduct check ins and ensure deadlines are met
3.Collect data from multiple media sources (amongst social media platforms, television, radio, print, digital advertising channels, paid media, etc.)
4.Ensure data accuracy and consistency in projects
5.Create basic and complex search queries / taxonomies, using Boolean language
6.Set up and maintain an efficient alerting system, based on the account teams’ project needs (taxonomies, frequency, respondents, etc.)
7.Analyze media performance metrics, such as visibility, reach, engagement, conversions, or ROI
8.Carry out thorough and pertinent data analysis on audience behavior, content preferences, and market trends specific to Americas
9.Produce clear and actionable research reports (daily, weekly, monthly or quarterly reports) using visual storytelling
10.Create and maintain live dashboards in media monitoring tools hosted by preferred partners
11.Tailor reports to meet regional needs, considering language and cultural nuances
12.Own the development of measurement frameworks and data integration across multiple workstreams for global clients.
13.Collaborate with cross-discipline leads in Channel Strategy, Planning, Paid Media, and Business Intelligence to guide decision-making with technical and non-technical groups.
•English fluency C1 or B2+
•6-9 years of work experience in a comparable environment, similar experience a plus
•Excellent verbal and written communication skills
•Strong numeracy and analytical skills
•Strong knowledge of the Microsoft Suite (Word, PowerPoint, Excel)
•High level of organizational and time management skills
•High degree of accuracy and attention to detail
•Understanding North American business culture
•Knowledge of PR / communications, and marketing
•Ability to work closely with international stakeholders and adapt to the demands of a global organization
•Ability to work independently and as part of a team
•Enjoys working in a dynamic & fast-paced environment
•High level understanding of AI landscape with how to apply AI solutions to workstreams being a plus.
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders.
We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements.
Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
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