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Senior Director, Brand Partnerships (Entertainment - Content & Platform Development)
full-timeLos Angeles$80k - $120k

Summary

Location

Los Angeles

Salary

$80k - $120k

Type

full-time

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About this role

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.

UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential.   
The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where a true passion for culture are married with the desire to create business changing work for our clients.   
We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.
Summary
UEG is looking for a strategic and entrepreneurial leader to drive our Platform and Content Partnerships discipline. This person is deeply immersed in digital culture - they know how YouTube monetizes, what TikTok favors in its algorithm this week, and how creators are shaping the next wave of cultural relevance and consumer behavior, especially among Gen Z and Gen Alpha. They are fluent in the language of the internet, understand the nuance of online communities, and have a sharp sense for what’s culturally resonant - from viral moments to platform-native storytelling trends. You’ll identify opportunities, develop bold ideas, strike breakthrough deals, and help our clients show up meaningfully in the world of streaming, digital, and branded content. 
Responsibilities
Platform Partnerships & Innovation:
  • Build and lead relationships with a wide range of content platforms - from major players like YouTube, TikTok, Instagram, Meta, Snap, and Pinterest to emerging and niche platforms like Twitch, Discord, Reddit, LinkedIn, Spotify, Patreon, Substack, Kick, Lemon8, and BeReal - while staying connected to the content engines and creator ecosystems driving engagement on them (e.g., Spotter, Jellysmack, Ensemble). 
  • Identify native, innovative, and culturally relevant opportunities for brand integrations and storytelling across a variety of formats and feeds. 
  • Negotiate and close platform/content-led deals that unlock distribution advantages, creator access, and compelling IP. 
Strategy, Ideation & Business Development:
  • Develop insight-driven content and partnership strategies rooted in platform behavior, creator ecosystems, and emerging cultural moments. 
  • Pitch ideas directly both toour clients and platforms, bringing both storytelling and business savvy acumen to the table. 
  • Contribute to new business development, helping scope opportunities, lead partnership elements of pitches, and grow client relationships in collaboration with our account, growth and business development teams. 
Project & Client Leadership:
  • Oversee and work with a team responsible for the execution of partnership-driven campaigns - from concept to deal to launch, working with our broader team 
  • Act as a senior-level client lead on content initiatives, setting expectations, delivering strategic counsel, and driving measurable results. 
  • Collaborate across creative, strategy, production, and business affairs teams to ensure successful execution of all content and platform-led programs. 
Team & Organizational Impact:
  • Mentor junior team members and contribute to a culture of creativity, curiosity, and continuous learning. 
  • Help shape internal processes and workflows around platform deals, branded content programs, and partnership integrations. 
  • Represent the agency externally, building meaningful relationships across creators, studios, streamers, and platform partners, while keeping a finger on the pulse of what’s trending and what’s next. 
Who You Are:
  • A culturally in-tune, platform-fluent dealmaker who understands the business of influence, content, and internet culture, all through the lens of partnerships, curation and deal-development. 
  • Deep knowledge of YouTube, TikTok, Instagram, Meta, Twitch, Discord, and other emerging digital platforms — and how brands can show up authentically and impactfully. 
  • 7+ years of experience in partnerships, content strategy, entertainment, digital media, or agency-side roles. 
  • Proven success developing, pitching, and closing innovative branded content or creator-driven partnerships. 
  • Comfortable navigating IP, business affairs, and media distribution dynamics. 
  • An excellent communicator, creative thinker, and proactive collaborator. 
  • Entrepreneurial, ambitious, and plugged into what’s next. 
$80,000 - $120,000 per year
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An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.

DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.

Other facts

Tech stack
Brand Partnerships,Digital Culture,Content Strategy,Negotiation,Client Leadership,Mentoring,Cultural Relevance,Business Development,Project Management,Communication,Creativity,Collaboration,Influencer Marketing,Social Media,Emerging Platforms,Trend Analysis

About Edelman

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders.

We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements.

Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.

Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

Team size: 5,001-10,000 employees
LinkedIn: Visit
Industry: Public Relations and Communications Services

What you'll do

  • The Senior Director will build and lead relationships with various content platforms and identify innovative opportunities for brand integrations. They will oversee the execution of partnership-driven campaigns and act as a senior-level client lead on content initiatives.

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Frequently Asked Questions

What does Edelman pay for a Senior Director, Brand Partnerships (Entertainment - Content & Platform Development)?

Edelman offers a competitive compensation package for the Senior Director, Brand Partnerships (Entertainment - Content & Platform Development) role. The salary range is USD 80k - 120k per year. Apply through Clera to learn more about the full compensation details.

What does a Senior Director, Brand Partnerships (Entertainment - Content & Platform Development) do at Edelman?

As a Senior Director, Brand Partnerships (Entertainment - Content & Platform Development) at Edelman, you will: the Senior Director will build and lead relationships with various content platforms and identify innovative opportunities for brand integrations. They will oversee the execution of partnership-driven campaigns and act as a senior-level client lead on content initiatives..

Why join Edelman as a Senior Director, Brand Partnerships (Entertainment - Content & Platform Development)?

Edelman is a leading Public Relations and Communications Services company. The Senior Director, Brand Partnerships (Entertainment - Content & Platform Development) role offers competitive compensation.

Is the Senior Director, Brand Partnerships (Entertainment - Content & Platform Development) position at Edelman remote?

The Senior Director, Brand Partnerships (Entertainment - Content & Platform Development) position at Edelman is based in Los Angeles, California, United States. Contact the company through Clera for specific work arrangement details.

How do I apply for the Senior Director, Brand Partnerships (Entertainment - Content & Platform Development) position at Edelman?

You can apply for the Senior Director, Brand Partnerships (Entertainment - Content & Platform Development) position at Edelman directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Edelman on their website.