About this role
Development of integrated digital marketing campaigns that drive profitable wins and business retention to support the Mobility Group strategic plan. Development of campaign content and audience engagement strategy, as well as go-to-market approach (working closely with all relevant Mobility Group and CoE leaders) Lead development/refinement of value propositions that inform message and buyer journey maps. Owner of key messages and working with the trade show coordinator on events, including: customer tech days, various annual events. Management of budget details, including: Profit Plan prioritization, supplier invoicing and statement of work. Define campaign success metrics and the review cadence with all contributing teams to ensure demand generation objectives realized and continuous optimization of campaign results and customer engagement metrics Ensure regular communications with regional and business unit teams to keep them informed on project plans and results, shifting resources based on changing business needs. Support sales outreach and lead generation by equipping sales teams with digital assets, training on tools like LinkedIn Navigator, and developing content for social selling. Develop and manage digital campaigns that span web, social, email, and events, with a focus on measurable outcomes tied to sales enablement. Champion a culture of digital innovation, staying current with emerging technologies and best practices in digital marketing and sales enablement. Minimum Bachelor's Degree from an accredited institution Minimum five (5) years experience in marketing/communications No relocation is available for this position. Candidates must reside within a 50 mile radius of Southfield, MI or Galesburg, MI. (Active Duty Military service members are exempt from this geographical limitation) Bachelor's Degree in Marketing, Communications or related industry Experience with AI-powered marketing platforms, CRM systems (preferably Salesforce) and social selling tools (e.g. LinkedIn Navigator). Demonstrated ability to use analytics and social media metrics to inform strategy and optimize campaigns. Proven track record of supporting sales teams through digital initiatives and content development Strong understanding of integrated digital marketing, sales enablement, and data-driven decision-making.
Other facts
About Eaton Corporation
Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re accelerating the planet’s transition to renewable energy and helping to solve the world’s most urgent power management challenges.
Eaton is an Equal Opportunity Employer. Eaton is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
What you'll do
- The Lead Marketing Analyst will develop integrated digital marketing campaigns to drive profitable wins and business retention. They will also manage campaign content, audience engagement strategies, and budget details while ensuring effective communication with regional teams.
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