About this role
About Us
At Dyson we believe everything could be better. Fuelled by a frustration with things that don’t work properly and a relentless obsession with making them work better, we’ve spent the last 25 years pioneering inventions and continually improving.
We’re growing fast. And our ambition is huge. But it’s not simply about more people and more profit. Dyson is all about better ideas and new technologies. It’s about inventing the future.
Our philosophy remains the same as it was 25 years ago when James Dyson invented the first cyclonic vacuum cleaner. We remain family-owned. We don’t bow to outside shareholders or report to the stock exchange. Instead we plot our own path, unshackled from conventional thinking.
About the Role
Dyson runs on curiosity, data, and new perspectives. As Lead Commercial Geo Strategy & Insights Specialist, you’ll drive how Dyson is found and chosen in today’s digital world—using advanced analytics to guide commercial priorities and inform strategic decisions at the highest levels.
Key Responsibilities
Commercial Geo Strategy Leadership
Lead the development and delivery of Dyson’s Commercial Geo Strategy. Partner with iProspect, LLM vendors, and senior stakeholders to raise Dyson’s profile in fast-evolving channels. Set the strategic agenda and steer rollout plans.Executive Stakeholder Engagement
Work side-by-side with the Senior Leadership Team and Executive Committee (EXCO) on strategic briefs. Provide clear, actionable insight for high-impact decision-making.Marketing & Insight Review Leadership
Deliver proactive Marketing Insight Reviews with the Chief Marketing Officer, presenting data-driven analysis on emerging trends, risks, and opportunities.Competitive Intelligence
Oversee and enhance competitor monitoring. Create actionable intelligence that pushes Dyson ahead of market shifts.Knowledge Platform Ownership
Direct the operation and improvement of Searchable and Deepsights platforms with MLS. Ensure Dyson’s contracts deliver measurable value and enable smarter knowledge sharing.Integrated Data & Tool Strategy
Maintain and evolve a holistic overview of Dyson’s data tools—Adobe Analytics, Nielsen SOV, Brand Health, GEO Analytics, and more. Seek ways to combine insights and drive smarter, joined-up decisions.
About You
Analytical, inquisitive, and tested in driving data-led strategy at scale.
Exceptional communicator—skilled at translating complexity into clarity and action.
Strong stakeholder engagement—confident working across senior teams and expert partners.
Obsessed with detail, highly organised, and adaptive in a fast-moving setting.
Relentlessly ambitious—driven to advance Dyson’s digital strategy wherever possible.
What’s In It For You
Play a lead role in shaping Dyson’s data-driven commercial strategy.
Collaborate with senior leaders and industry pioneers.
Grow skills with advanced analytics and insight platforms.
Become central to how Dyson understands and outpaces competitors and markets.
Benefits
Financial
- Performance-related bonus scheme
- Competitive pension scheme
- Life assurance
- Discounts on Dyson machines and retail discounts
- Free bus travel to and from campus (from Bristol, Bath, Chippenham, and Swindon)
Lifestyle
- 27 days’ holiday (plus bank holidays)
- Free on-site lunches, fruit, and hot drinks
- Free on-site sports centre, gym, hair salon, and lifestyle assistance (concierge)
- Electric vehicle salary sacrifice scheme
- Ability to purchase additional holiday
Health
- Private medical insurance and dental insurance
- Employee assistance programme, digital GP, on-site physio and GP, prescription service, fertility treatment support
#LI-KH1
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Other facts
About Dyson
Dyson solves real-world problems and creates better products through the application of engineering, science, design and creativity. It is a family-owned, global technology company, founded by Sir James Dyson who remains at the helm alongside his son Jake.
Since inventing the first cyclonic bagless vacuum cleaner, the DC01, Dyson has consistently invested in research and development to improve its products and technologies radically. Dyson offers products across a growing range of areas: floorcare, air purification, robotics, haircare including formulations, lighting, hand drying, and most recently audio. Dyson continues to expand into new areas.
Today, Dyson sells products in more than 80 markets, has 450 Dyson stores worldwide and is available in all major technology and beauty retailers. Dyson has global headquarters in Singapore and major technology campuses in Singapore, the UK, Malaysia, and the Philippines. Its global team of engineers, scientists and software developers are focused on developing technology-enabled products which work better and which people love to use. Key areas of focus have included high-speed electric digital motors, sensing and vision systems, robotics, machine learning and aerodynamics.
Beyond products, to encourage an inventive future, Dyson is also inspiring the next generation of engineers and inventors through the Dyson Institute of Engineering and Technology, the James Dyson Foundation and the James Dyson Award.
The Dyson family applies its problem-solving approach in other fields, and established Dyson Farming in 2012. It is one of the largest farming businesses in the UK, extending to 36,000 acres across Lincolnshire, Oxfordshire, Gloucestershire and Somerset. It is a family-owned enterprise unlike any other, focussed on long-term investment in British farming and the countryside to grow tasty and nutritious food.
What you'll do
- Lead the development and delivery of Dyson’s Commercial Geo Strategy while engaging with senior leadership for strategic decision-making. Oversee competitor monitoring and enhance Dyson's market position through actionable insights.
Ready to join Dyson?
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