About this role
About us
At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement.
Our global E-Commerce Analytics team turns data into insight—shaping strategy, powering decision-making, and revealing new ways for Dyson to grow online.
About the role
As our Head of E-Commerce Analytics, you’ll own Dyson’s global strategy for measuring and understanding E-Commerce performance. Your focus: building the frameworks, standards, and insights that power smart decisions across Dyson.com, our CRM, affiliate networks, and third-party platforms. This role is vital in driving Dyson’s data-led, commercial ambition at global scale.
What you’ll do:
- Lead the design and delivery of Dyson’s E-Commerce analytics strategy, spanning both owned and external channels.
- Define and implement a unified KPI framework linking performance to tangible business outcomes—revenue, profit and growth.
- Oversee full-funnel analytics, attribution, and incrementality models—ensuring insights drive action, not just reporting.
- Guide trading, promotional strategy, channel investment decisions and the product roadmap with actionable analytics.
- Spot new growth opportunities across all E-Commerce touchpoints.
- Be a key partner to Trading, Digital Product, Marketing, and IT—challenging thinking and enabling rigorous decisions at executive level.
- Champion data quality, automation and consistency—driving up analytical maturity and reducing manual effort.
- Build, develop, and inspire a high-performing global analytics team.
KPIs:
- Incremental revenue and growth driven by analytics-led decisions
- High data quality and fast, reliable data access
- Streamlined, automated reporting and reduced duplication
About you
- Senior experience in global E-Commerce and digital analytics environments
- Deep knowledge of web analytics, funnel optimisation, and attribution modelling
- Proven skill in translating complex data into clear commercial recommendations and actions
- Confident influencer of stakeholders across Product, Trading, Marketing, and IT
- Comfortable with ambiguity, experienced in bringing clarity and structure during change
- Track record of scaling analytics capabilities across markets and platforms
Reward
At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.
Working policy
At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.
#LI-JM1
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Other facts
About Dyson
Dyson solves real-world problems and creates better products through the application of engineering, science, design and creativity. It is a family-owned, global technology company, founded by Sir James Dyson who remains at the helm alongside his son Jake.
Since inventing the first cyclonic bagless vacuum cleaner, the DC01, Dyson has consistently invested in research and development to improve its products and technologies radically. Dyson offers products across a growing range of areas: floorcare, air purification, robotics, haircare including formulations, lighting, hand drying, and most recently audio. Dyson continues to expand into new areas.
Today, Dyson sells products in more than 80 markets, has 450 Dyson stores worldwide and is available in all major technology and beauty retailers. Dyson has global headquarters in Singapore and major technology campuses in Singapore, the UK, Malaysia, and the Philippines. Its global team of engineers, scientists and software developers are focused on developing technology-enabled products which work better and which people love to use. Key areas of focus have included high-speed electric digital motors, sensing and vision systems, robotics, machine learning and aerodynamics.
Beyond products, to encourage an inventive future, Dyson is also inspiring the next generation of engineers and inventors through the Dyson Institute of Engineering and Technology, the James Dyson Foundation and the James Dyson Award.
The Dyson family applies its problem-solving approach in other fields, and established Dyson Farming in 2012. It is one of the largest farming businesses in the UK, extending to 36,000 acres across Lincolnshire, Oxfordshire, Gloucestershire and Somerset. It is a family-owned enterprise unlike any other, focussed on long-term investment in British farming and the countryside to grow tasty and nutritious food.
What you'll do
- Lead the design and delivery of Dyson’s E-Commerce analytics strategy and define a unified KPI framework linking performance to business outcomes. Oversee full-funnel analytics and guide trading and promotional strategies with actionable insights.
Ready to join Dyson?
Take the next step in your career journey