Job Purpose/Objective

Support implementation of brand strategy aligned with the business priorities and DP World’s global brand framework.  

Key responsibilities 

• Drive consistent brand identity across all channels and touchpoints.

• Work closely with the Regional and Global Brand team to conceptualise and deliver an integrated Brand Campaigns across print, outdoor, digital, television, social media etc. 

• Collaborate with external agencies for end-to-end execution and management of campaigns and measure effectiveness 

• Plan and manage media buying and brand activation initiatives.

• Partner with business units to position DP World as the most trusted brand among customers.

• Design and execute targeted BTL initiatives for market outreach and industry-based campaigns. 

• Drive lead generation and engagement campaigns in collaboration with the Commercial teams. 

• Lead and manage end-to-end event planning and participation in Industry conferences, Exhibitions and Summits including on ground execution 

• Ensure high level speaking slots in relevant events, conferences, and summits to position DP World as a Thought Leader 

• Conceptualize and execute Gold Standard Brand events and create immersive brand experiences that reinforces DP World’s positioning as Global Logistics Leader

• Support Internal Communications Team to embed brand culture internally and support ongoing employer branding initiatives.

• Manage relationships with creative, advertising and media agencies.

• Track brand health metrics, via Brand Health Survey on yearly basis.

• Manage brand marketing budgets efficiently.

QUALIFICATIONS & COMPETENCIES 

Skills and Competencies

•  Strong brand, marketing and communications expertise

• Stakeholder management

• Agency management experience

• Analytical mindset with KPI-driven approach

• Leadership and collaboration skills

• Effective communications, presentation

• Excellent Attitude, with strong mindset towards learning and contribution.

Stakeholder 

• Internal:  Branding Team and all HODs

• External: Vendors and Partners

• Educational Qualification (min)

 Post-Graduation in Marketing

• Preferred Certifications if any

• Range/ Min no of years - of overall Experience required 

   

 10 years and above

• Min no of years of Industry specific experience required, if any & the industry type

   

 8