Performance/Growth Marketing Manager
full-time•Oakland•$120k - $163k
About this role
Dolls Kill is a global fashion brand that empowers everyone to celebrate their individuality. We currently have over 10 million social media followers including some of the most influential personalities in music, art, pop culture and fashion. We’re also backed by strong consumer-focused investors who share in our vision of building one of the world’s next great consumer brands.
Our team is growing quickly and we are hiring across many functions. We are looking for team members who are equally passionate about what we do and excited about joining the Dolls Kill crew.
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About the Role
Our Performance Marketing Manager role represents a unique opportunity to leverage your digital marketing expertise to have an outsized impact at one of the most dynamic DTC brands on the planet. In this role you will drive real incremental growth through hands-on performance marketing channel management. Your deep experience in Google Ads, Meta, Tiktok and other emerging channels will come to life in smart campaign structures and inspiring ad units. You’ll have the opportunity to partner with a diverse team of creatives and merchandisers, working in concert to create exciting ads that drive real results.
\n- Create and optimize campaigns and ads hands on in platforms, including Meta, Google, and Tiktok. Analyze data and take action to drive performance.
- Identify arbitrage opportunities to drive incremental profitable sales through campaign structure, bid strategies, ad format optimization, data enrichment, audience matching and creative testing.
- Assist in developing performance media budgets across channels in order to optimize overall incremental profitable sales.
- Collaborate cross functionally; use well structured data and visualizations to assist the the merchandising and creative teams in better understanding our customer, outstanding opportunities, and what drives results in performance channels.
- Assist in improving full funnel reporting and attribution.
- Monitor the DTC landscape for new trends; Evaluate, recommend and execute entering new performance marketing channels.
- Support brand marketing activities with thoughtful measurement and data-driven recommendations.
- At least 4 years of experience in DTC ecommerce advertising with hands on experience in at least two of Google Ads, Tiktok and Meta. Experience with Snapchat is a plus.
- Deep hands on expertise expertise in Google Ad ecommerce campaign optimization. An entrepreneurial mindset with DTC P&L understanding.
- Proven experience taking data driven approaches to marketing and media buying.
- Willingness to roll up sleeves with extreme attention to detail and willingness to be hands-on in driving results.
- Ability to handle multiple tasks, priorities, and deadlines.
- Excellent interpersonal skills and willingness to work in collaboration with cross-functional teams.
$120,000 - $163,000 a year
\nBrief cover letter required
What you'll do
- The Performance Marketing Manager will create and optimize campaigns across various platforms, analyze data to drive performance, and identify opportunities for profitable sales. The role involves collaborating with creative and merchandising teams to enhance customer understanding and improve reporting.
About Dolls Kill
Named "The Fastest Growing Retailer in the US", Dolls Kill is a fashion brand that boldly empowers young women to celebrate their individuality. With over two million followers on Instagram, we've become a cult favorite among DJs, celebrities and artists around the world.
Based in San Francisco, we have an amazing team of retail leaders, scrappy hackers, creative marketers and fashion trendsetters who are fun to work with and serious about what they do. We're also backed strong consumer-focused investors who share in our vision of building one of the world's next great consumer brands. Look for our latest press mentions in Business Insider, Racked, TeenVogue, PopSugar, Elle, and more..
Apply to join our team: www.dollskill.com/careers
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Frequently Asked Questions
What does Dolls Kill pay for a Performance/Growth Marketing Manager?
Dolls Kill offers a competitive compensation package for the Performance/Growth Marketing Manager role. The salary range is USD 120k - 163k per year. Apply through Clera to learn more about the full compensation details.
What does a Performance/Growth Marketing Manager do at Dolls Kill?
As a Performance/Growth Marketing Manager at Dolls Kill, you will: the Performance Marketing Manager will create and optimize campaigns across various platforms, analyze data to drive performance, and identify opportunities for profitable sales. The role involves collaborating with creative and merchandising teams to enhance customer understanding and improve reporting..
Is the Performance/Growth Marketing Manager position at Dolls Kill remote?
The Performance/Growth Marketing Manager position at Dolls Kill is based in Oakland, California, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Performance/Growth Marketing Manager position at Dolls Kill?
You can apply for the Performance/Growth Marketing Manager position at Dolls Killdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.