DR
Google Advertising Strategist
full-time
About this role
Are you a results-driven digital marketer with a passion for PPC strategy and analytics? Do you love optimizing campaigns, diving into data, and turning ad spend into measurable ROI? If so, Digital Resource wants you on our team!
We’re seeking a Google Ads Strategist to manage and optimize paid search campaigns for a variety of U.S.-based clients.
📌 IMPORTANT: Resumes must be submitted in English to be considered for this role.
About Us
Digital Resource is an award-winning digital marketing agency headquartered in West Palm Beach, Florida (USA). We partner with forward-thinking companies to design and execute full-funnel marketing strategies that drive traffic, conversions, and long-term growth.
What You’ll Do
As a Google Ads Strategist, you'll take ownership of planning, launching, and managing high-performing Google Ads campaigns that align with client goals. You'll be part of a collaborative team of marketers, designers, and account managers working together to generate measurable success.
Key Responsibilities
Campaign Strategy & Execution
Develop and execute Google Ads strategies tailored to client objectives
Align paid search campaigns with overall marketing and business goals
Keyword Research & Optimization
Conduct deep keyword research to identify high-intent opportunities
Optimize campaigns to improve Quality Scores, CTRs, and conversion rates
Campaign Management
Set up, manage, and continuously optimize Google Ads campaigns
Monitor bids, budgets, ad placements, and audience targeting parameters
Run A/B tests to improve ad performance and ROAS
Tracking, Reporting & Analysis
Track and analyze campaign data using Google Ads, Google Analytics, and other tools
Provide daily updates and detailed weekly/monthly performance reports
Identify opportunities for growth and share actionable insights with the team
Ad Copywriting & Creative Collaboration
Write clear, persuasive ad copy aligned with each campaign’s goals
Collaborate with designers to produce engaging ad visuals when needed
Client Collaboration & Communication
Work closely with Account Managers to align campaign performance with client expectations
Explain PPC strategy and results in clear, non-technical language
Build strong, professional client relationships through proactive communication
Qualifications & Skills
Required:
2+ years of hands-on experience managing Google Ads campaigns
AdWords Certification (required)
Google Analytics Certification (required)
Deep understanding of PPC best practices and campaign optimization tactics
Strong analytical skills and experience with performance reporting
Excellent English communication skills — written, spoken, and client-facing
Highly organized and capable of managing multiple campaigns at once
Preferred:
Bachelor's degree in Marketing, Business, or related field
Familiarity with Data Studio, Tag Manager, or other analytics platforms
Experience working with eCommerce, lead generation, or multi-location campaigns
Ability to present insights and results clearly to both technical and non-technical audiences
What you'll do
- As a Google Ads Strategist, you'll manage and optimize paid search campaigns for various clients, ensuring alignment with their goals. You'll collaborate with a team to generate measurable success through effective campaign strategies and execution.
About Digital Resource
Digital Resource is a full-service internet marketing agency based in South Florida. We assist clients globally with increasing their visibility and driving more leads by establishing credible online presences.
Reinventing the client-agency relationship, our team of highly-trained specialists is dedicated to providing custom strategies, innovative solutions, and effective marketing consulting for businesses through their journey across the World Wide Web.
🏆 2023 #4380, Inc. 5000
🏆 2022 #3917, Inc. 5000
🏆 2022-23 Great Place to Work-Certified
🏆 2021 #1810, Inc. 5000
🏆 2021-22 Great Place to Work-Certified
🏆 2020 #747, Inc. 5000
🏆 2020-21 Great Place to Work-Certified
🏆 2019 #334, Inc. 500
🏆 2018 #262, Inc. 500
🏆 2019 #49 Most Entrepreneurial Company, Entrepreneur360
🏆 2019 #1 Fastest-Growing Company (Under $25M), SFBJ
1️⃣ Is it Time to Hire an Internet Marketing Agency?
Are your competitors online? Is your ideal customer using social media? Does your website show up at the top of search engines? Let us get you to the top of search results and start building your digital community!
2️⃣ Why Should My Company Hire a Digital Marketing Agency?
When we say we’re your resource for everything digital, we mean it! Our team is filled with the best and brightest. When you work with Digital Resource, you gain access to the tools and techniques we use to yield the results your company wants and needs.
Better yet? We believe in strategic partnerships, meaning you'll work on month-to-month agreements with transparent reporting and open lines of communication.
3️⃣ What Can Digital Resource Do for My Business?
Our services include but are not limited to:
🔸 Search Engine Optimization (SEO)
🔸 Website Design & Development
🔸 Digital Advertising
🔸 Social Media Marketing
🔸 Internal Practice Marketing
🔸 Content Marketing
🔸 Photography & Videography
🔸 Managed LiveChat
🔸 Graphic Design
🔸 Email Marketing
🔸 Lead Management
🔸 Reputation Management
Ready to join Digital Resource?
Take the next step in your career journey
Frequently Asked Questions
What does a Google Advertising Strategist do at Digital Resource?
As a Google Advertising Strategist at Digital Resource, you will: as a Google Ads Strategist, you'll manage and optimize paid search campaigns for various clients, ensuring alignment with their goals. You'll collaborate with a team to generate measurable success through effective campaign strategies and execution..
How do I apply for the Google Advertising Strategist position at Digital Resource?
You can apply for the Google Advertising Strategist position at Digital Resourcedirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.