Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

Team Overview

We are seeking a results-driven Commercial Data Analyst to join our team and support data-driven decision-making across our commercial, operations, and product catalog functions. This role is critical in analyzing the performance of promotions, enhancing user retention strategies, and identifying opportunities to increase customer value through advanced analytics and machine learning.

This role will be essential in supporting the commercial team by leveraging data to drive strategic decision-making across our grocery delivery operations. We need someone who is analytical, results-oriented, and capable of turning data into actionable insights.

For this specific role, a strong focus on performance is crucial: This role prioritizes measurable results. You will be expected to demonstrate an ability to drive growth through analysis of variables where the sales team can take action.

Role Responsibilities

Key Responsibilities

• Partner with the commercial team to identify growth opportunities through data analysis.
• Analyze customer behavior and purchasing patterns to optimize Co-invest campaigns and promotions.
• Evaluate promos and investment to provide data-driven recommendations
• Define and monitor key commercial KPIs with focus in commercial growth
• Create recurring and ad-hoc reports for key stakeholders.
• Promotional Performance Analysis
• Evaluate the ROI and payback period of commercial promotions.
• Provide insights to optimize promotional strategies for improved business impact.
• Retention and Frequency Strategy
• Analyze customer frequency and retention metrics at both business and brand levels.
• Develop actionable strategies to enhance customer lifetime value.
• Cross-Functional Data Synergies
• Identify and implement data synergies across Operations and Catalog teams.

Streamline processes to improve data utilization and business collaboration.

Role Qualifications

Qualifications

• Knowledge in Statistics, Engineering, Economics, Data Science, or a related field.
• Strong proficiency in SQL, Python, or R for data analysis and model development.
• Experience with data visualization tools (Power BI, Looker).
• Hands-on experience with A/B testing and ROI analysis
• Strong problem-solving and critical thinking skills
• Ability to translate business questions into analytical approaches.
• Ability to work collaboratively with cross-functional teams.
• +1 years of experience
• Fluent english 

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms