Job Description :
Job Title: RTM Sales Manager: KZN
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function:
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
About the role:
To drive Volume, NSV and Market share growth through Diageo SA’s Route to Market partners
To manage and monitor the Pricing, Availability and Distribution and Visibility of Diageo brands through Diageo SA’s 3rd Party Partners.
To build relationships with the 3rd party partners while ensuring they comply with all of Diageo’s CARM and GAR policies.
Role Responsibilities:
Operational
Develop Strategic plans and budgets for all Route to Market Partners which meets area guidelines and objectives.
Cascade the Diageo SA strategic objectives into the Route to Market Partners to ensure “line of sight” or alignment.
Lead the development of brands through trade marketing activities aligned the Diageo SA cycle plan, to achieve targets in terms of volume, market share and value.
Identify business risks related to the Route to Market Partners and area, develop contingency plans to address them (opposition, AIT, Macro/Micro-Environment).
Develop business cases for pricing, distribution expansion initiatives and other project to drive achievement of AOP.
Callage on all assigned RTMPs (min 5 calls per day) to negotiate and influence orders, or take opportunities based on market intel.
Conduct monthly RTMPs reviews – scorecard and data driven.
Monthly Execution measurement to be conducted in market area driven by a scorecard across all channels.
Innovation
Drive at least one innovation to implementation per quarter outside the innovation calendar. (Initiatives should be around, growing sales, doing things differently, growing share, NRM)
Relationships
Build a company corporate image whilst operating to the highest standards of business ethics, environmental, health and safety.
Develop cross functional culture and support interaction across all levels of the company.
Create sustainable investment contracts for business partners to strengthen the relationship.
Manage Account relationships with the RTMPs. Aim to be their number 1 valued business partner.
Management
Mobilise resources to realise company AOP and Mission.
Ensure regular monitoring of AOP and Mission.
Ensure the implementation of common platforms and best practices in line with Diageo SA standards.
Ensure effectiveness of controls over business processes and integrate Audit function as a real business partner. (CARM and GAR Compliancy through the line)
Establish adequate security standards in order to protect company assets at the Route to Market Partners.
Lead and control the internal environment of the company in accordance with Company Policies and in order to minimise business risks.
Drive overall implementation of cycle plan in a timely manner. Take ownership of the OTIF of implementation of a cycle plan.
Ensure timeous and accurate reports of opposition, illicit, market trends, volume trends and other market information on a daily, weekly, monthly, quarterly basis.
Co-ordinate 3rd party of installation of POS in store by managing timelines of the customer and the supplier.
Manage, monitor and measure RTMPs against global SHE policies. Reporting to be done annually.
Empower and support team to drive high performance.
Demonstrate high commitment to personal and team development allocating meaningful time and resources.
RTMPs meetings and reviews held monthly
To develop and roll out training material/requirements to Route to Market Partners
Leadership
Communicate and translate the Leadership standards into a “way of living” that inspires enthusiasm and commitment
Establish clear goals consistent with Leadership standards, as well as clear roles and responsibilities for RTMPs.
Experience / skills required:
Suitable degree
Valid Driver’s licence.
Experience
Minimum 5 years Sales experience
Proven track record of performance and people leadership
Commercial experience in FMCG is advantageous
Skills
Market and Competitor Knowledge
Customer Understanding
Channel Dynamics
Joint Customer Planning
Channel and Customer Activity investment planning
Plan & Develop Growth Drivers
Customer Planning and Forecasting
Plan and Develop Executional Standards
Customer Proposition
Advanced Negotiation
Executional Standards
Total Trade Investment Evaluation
Inspirational leadership,
People Management
Training, coaching & Mentoring
Influencing at all levels
Systems literacy
Networking & collaboration
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
Worker Type :
RegularPrimary Location:
DurbanAdditional Locations :
Job Posting Start Date :
2026-01-20Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.
With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.
To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.
Take the next step in your career journey