About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

Key Account Executive Distributors 6A

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and build innovative experiences that bring people together to celebrate life!

Purpose of the role

The Distributors Sales Executive is responsible for:

• Create short- and long-term plans with a clear strategic vision, aligned to common Diageo–customer objectives

• Establish a strong collaborative relation with customers to build a balanced partnership with right focus and relevance.

• Understand Key channels (Off & On & Home), category, and competition dynamics to lead right interventions to drive the best performance.

 Key Outputs/Results

• Achieve volume Sell out/Sell in, NSV y Cash, Execution standards (brilliant execution), distribution, DOH and Share targets

• Lead training and capability development agendas with customers

• Maintain absolute external focus.

• Perform other related duties as assigned.

Functional Responsibilities

• Lead the successful implementation of all Activity Map plans and Account Management negotiations, ensuring high-quality execution and alignment with business objectives.

• Analyze key business data – including sales, margins, inventory levels, pricing, competitive landscape, and market trends – to generate actionable insights and propose short-term solutions that drive performance improvements.

• Collaborate with cross-functional teams to negotiate and implement continuous improvements across key sales drivers, including Out-of-Stocks, Share of Shelf, Share of Displays, Pricing Strategies, and alignment with overall business priorities.

• Chip in to the in-month sales forecasting process (S&OE), with weekly Sell In and Sell Out updates.

Financial Responsibilities

• Responsibly handle Trade Investment Tool (TI Tool) to accurately register, track, and control all activities driven with clients, ensuring delivery on-time and in-full (OTIF).

• Ensure budgets are delivered according to plan in conjunction with Commercial Marketing and Finance teams.

• Manage own Travel & Entertainment (T&E) expenses.

• Lead Sell Out and Sell In performance (volume and NSV – top-line performance), as well as Gross Margin (%) at the account level.

• Own measurement and evaluation processes (Pre- and Post-M&E) to ensure optimal investment allocation, improving ROI while delivering value for consumers, shoppers, and customers.

Leadership Responsibility

• The role reports to the Distributors KAM.

• The role does not have direct reports but requires strong influencing capabilities and the ability to build positive relationships with distributor partners at all organizational levels (management and sales force), external agencies, and Diageo cross-functional teams.

• Build strong and sustainable customer relationships, positioning Diageo as the supplier of choice through a complete, value-driven approach.

• Company Policies & Routines: Ensure full compliance with Diageo’s commercial routines, capability programs, certifications, trainings, and company policies.

Qualifications and Experience Required

• Communication skills, ability to negotiate internally and externally

• Analytical, strategic planning, and negotiation skills

• Skilled in business presentation

• Excellent knowledge of Microsoft PowerPoint and Excel.

• Ability to work effectively across diverse market conditions and demographic environments.

• Proactive, self-motivated, tenacious with commercial drive and commercial drive & curiosity.

• Confirmed resilience when navigating highly sophisticated organizational and market environments

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to handle your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you assemble this information when you submit your application.