About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the role:

• Accountable for driving commercial strategies and activating brand plans to grow market share while embedding Diageo standard methodologies.

• Works closely with distributor commercial and marketing teams to build a trusted, productive partnership with both the distributor and trade customers.

• Implement the markets commercial strategy RTC with distributor.

• Develops a strong on-trade network with key influencers, decision makers, bartenders, outlet managers, and owners—to lock commercial deals & secure visibility, menu listings, and pouring agreements for Diageo brands.

• Delivers the regional commercial strategy in-market, cultivating the relationships required to achieve Diageo’s ambitions.

• Leads commercial engagements with retail and on-trade customers, seeing opportunities in collaboration with distributor commercial and marketing teams.

• Sets budget allocation by brand and channel and proposes market-specific activation plans.

• Build the trade investment plan with the distributor commercial lead to deliver overall brand objectives.

• Lead on trade terms negotiation of national distributor and indirect retail and on trade customers.

• Exceed the plan by delivering outstanding performance in NSV, CAAP, cash, market share, distribution, and best-in-class visibility and execution.

• Lead the execution strategy for new launches and penetration.

The role is based in Erbil - Iraq.

Role Responsibilities

• Prepare QBRs with clear action plans and accountability.

• Prepare monthly internal business reviews, analyzing performance, identifying opportunities, and risk mitigations plans.

• Hit brand important metrics for volume, net sales, and market share in line with the commercial plan.

• Lead market forecasting and timely forecast submissions.

• Implement the market commercial strategy to optimize growth opportunities, market share win and profit enhancement.

• Generate ideas grounded in a deep understanding of customer requirements and manage them through to successful execution. 

• Deliver brand performance targets, in terms of volume, net sales and market share, which are in line with Levant commercial strategy.  

• Lead the relationship with key and relevant partners (external and internal), especially distributors while keeping a sustainable, mutually profitable, and strong partnership.

• Support on the negotiation with Diageo distributor while securing access to depletions and relevant market data to increase action plan and strategies efficiency.

• Protect scotch leadership in Iraq & grow Diageo portfolio

• Enhance the RTC in Iraq, with the proper capability agenda, collaboration and follow up

• Win the Iraq & Jordan On-Trade TLA, locking pouring deals, menus, visibility, and activations

• New market entry: Support in designing the RTM, build the commercial structure, lead the RTC launch, and initiate a value-chain pricing strategy for the portfolio

• Develop trade-channel commercial strategies, secure ONT/TLA wins, kick off activation plans, build key retail/wholesale relationships.

• Launch Non-Alcoholic portfolio

Flexible Working Statement   

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you! If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.