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Digital Banking Experience Analyst
full-time•Dearborn
About this role
Join the DFCU Financial team today, and discover the benefits, rewards and development opportunities from one of the largest and best managed credit unions in the country.
Do you excel at creating seamless, intuitive digital experiences for users?
Are you focused on optimizing platforms to deliver a high-performing, member-centric digital journey?
As a Digital Banking Experience Analyst, you’ll be responsible for optimizing digital platforms to ensure a seamless, member-centric, and high-performing user journey while supporting efforts to attract new members, enhance loyalty, and drive revenue in an increasingly digital-first industry.
Deep expertise in digital financial platforms, product management, and user experience is essential for ensuring seamless, modern, and competitive digital offerings.
The Opportunity: We are seeking a Digital Banking Experience Analyst to join our team in Dearborn, MI.
What You’ll Do:
- Create and implement strategies to increase digital channel adoption, improve member experience, and achieve business objectives.
- Monitor and analyze operational metrics, such as member satisfaction scores, user behavior, and transaction data to identify trends, performance gaps, and areas for improvement.
- Transform data into actionable insights that drive better business decisions leveraging in-channel communication tools.
- Collaborate with internal and external stakeholders to define, develop and launch new features and capabilities for digital banking products.
- Drive the adoption of new technologies like AI and machine learning to personalize experiences, automate processes and improve efficiency.
- Prepare proposals for digital projects and analyze the return on investment.
What You’ll Need:
- Bachelor’s degree in Business Administration, Marketing, Information Technology, or related field required; MBA preferred.
- Minimum ten years of experience in digital banking, product management, or fintech-related roles.
- Experience working with APIs, third-party integrations, and digital financial services technology.
- Strong analytical, quantitative and storytelling capabilities; able to translate complex data into clear actionable insights.
- Excellent communication and collaboration skills, with the ability to work cross-functionally.
- Strong understanding of digital security, fraud prevention and compliance requirements.
What We Offer:
- Potential for a hybrid work schedule
- 401k plan match, dollar for dollar up to 4%
- 401k additional employer contribution after one year at 5%
- Employee bonus program
- Medical, dental and vision insurance effective date of hire
- Health savings account (HSA)
- Flexible spending accounts for medical and dependent care expenses
- Adoption assistance for qualified expenses maximum $10,000 per child
- Wellness initiatives and reimbursements
- Pre-paid legal services plan
- Identity protection plan
- Accident supplemental plan
- Short & long term disability plans paid for by company
- Company provided basic life insurance of $50,000 plus supplemental for employee, spouse and child
- Pet Insurance
- Free financial planning assistance
- Numerous fun employee events throughout the year
- Volunteer and community engagement opportunities
- Employee loan discounts (closed-end loans)
- Service / anniversary awards
- Employee discounts for company logo wear
- Employee referral payouts for recruiting your friends and family
- Paid lunch time
- Tuition reimbursement / Education assistance
- Ongoing training opportunities
- Leadership development program
- Paid time off
- Paid holidays (13 per year)
- Flexible scheduling for students
Equal Opportunity Employer / Disabled / Veterans
What you'll do
- The Digital Banking Experience Analyst will create and implement strategies to enhance digital channel adoption and improve member experience. They will monitor operational metrics and collaborate with stakeholders to develop new features for digital banking products.
About DFCU Financial
DFCU Financial offers full-service branches in Michigan and Florida and is consistently ranked one of the top credit unions in the country by Forbes. We’re proud to be an award-winning workplace named a “Top 100 Workplace” by the Detroit Free Press & one of the “101 Best and Brightest Companies to Work For” in the Metropolitan Detroit & West Michigan regions.
We’re looking for service-oriented team players who want to be part of an expanding organization. We offer:
Medical, dental and vision insurance
Wellness initiatives and reimbursements
Health savings accounts
Company-provided basic life insurance of $50,000 plus supplemental for employee, spouse, and child
Short and long term disability plans paid for by company
Flexible spending accounts (medical and dependent care)
Pre-paid legal services
Numerous fun employee events throughout the year
Volunteer and community engagement opportunities
401(k) plan match, dollar for dollar up to 4%
401(k) additional employer contribution after one year at 5%
Gain share / bonus program
Tuition reimbursement / Education assistance
Ongoing training opportunities
Leadership development program
Federally insured by NCUA.
DFCU Financial is an equal opportunity lender.
Non-deposit investment products and services are offered through CUSO Financial Services, L.P. (“CFS”), a registered broker-dealer (Member FINRA/SIPC) and SEC Registered Investment Advisor. Products offered through CFS are not NCUA/NCUSIF or otherwise federally insured, are not guaranteed or obligations of the credit union, and may involve risk including possible loss of principal. Investment Representatives at DFCU are registered through CFS, and are licensed to transact securities business in Michigan. DFCU Financial has contracted with CFS to make non-deposit investment products and services available to credit union members. DFCU Financial Partners is a division of DFCU Financial.
Ready to join DFCU Financial?
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Frequently Asked Questions
What does a Digital Banking Experience Analyst do at DFCU Financial?
As a Digital Banking Experience Analyst at DFCU Financial, you will: the Digital Banking Experience Analyst will create and implement strategies to enhance digital channel adoption and improve member experience. They will monitor operational metrics and collaborate with stakeholders to develop new features for digital banking products..
Is the Digital Banking Experience Analyst position at DFCU Financial remote?
The Digital Banking Experience Analyst position at DFCU Financial is based in Dearborn, Michigan, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Digital Banking Experience Analyst position at DFCU Financial?
You can apply for the Digital Banking Experience Analyst position at DFCU Financialdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.