Marketing and Campaign Coordinator – NSW Trustee and Guardian

• Ongoing full-time vacancy. 35 hours per week.
• Location: This role is based in Sydney (Wynyard) 3 days per week and 2 days working from home.
• Clerk Grade: Level 5/6. Base salary $99,938 p.a. to $110,271 p.a. plus 12% superannuation and annual leave loading.

We have an exciting opportunity within the Customer Experience division. Ignite your creative spark and join our Customer Engagement team to support with developing and delivering engaging marketing initiatives and strategies.

About us 
At NSW Trustee and Guardian, our purpose is to support the rights, welfare, and interests of the people of NSW. Whether we are writing a Will, acting as an executor, attorney, trustee, guardian, or financial manager, we are here for critical moments in our customers’ lives. Join our dedicated NSW Government agency and make a difference in the lives of over 50,000 people each year

Our commitment to diversity
Our workplace reflects the diverse community we serve. We encourage applications from all backgrounds, experiences, and abilities. This includes women, people with disability, Aboriginal and Torres Strait Islanders, the LGBTI community and people from culturally diverse backgrounds.

About the team 
The Customer Experience division provides a wide range of specialist support across NSW Trustee and Guardian including disability advocacy, customer voice and insights, marketing, brand, media, community education, communications, and aboriginal advocacy.

About the role
The role is responsible for supporting the team to develop and deliver engaging integrated marketing campaign and communications initiatives that increase brand awareness and consideration for NSW Trustee and Guardian’s products and services. 

The role works closely with team members across the Customer Experience division and NSW Trustee and Guardian, to assist in delivering specialist marketing support and campaign activities that improve customer experience outcomes and drive NSW Trustee and Guardian’s brand awareness.

In this role, you will:

• Assist in developing and delivering engaging integrated marketing and communications campaigns that drive improved brand awareness and consideration for products and services, with particular focus on Wills and Estate planning services. This includes campaign execution across multiple paid, owned and earned channels, and supporting printed collateral and event resources.
• Manage briefings to external agencies and our in-house graphic designer
• Execute simple overflow projects, amending templates for publication and printing.
• Assist in developing proactive marketing and campaign content for application across multiple channels, including website and social media, to drive NSW Trustee and Guardian’s brand awareness.
• Support and manage a range of marketing projects that are aligned to organisational objectives, ensuring that they are consistent with NSW Trustee and Guardian’s purpose and values.
• Monitor, analyse and report on marketing and campaign activity effectiveness against agreed effectiveness measures and outcomes, assisting in identifying opportunities for continuous improvement.
• Provide timely marketing support to relevant stakeholders regarding projects, campaigns and initiatives.
• Apply best practice industry methodologies standards and guidelines to ensure delivery of quality outcomes within established timeframes and project plans.

For more information about the position, view the role description.

About you
Application is encouraged if you demonstrate the following skills, knowledge and experience:

• You are a motivated, creative marketing and communications specialist responsible for supporting the delivery of integrated marketing campaigns and initiatives that build brand reputation and drive improved business results.
• You have experience in marketing and campaign development across multiple touchpoints, including digital content, for a diverse range of customer groups.
• You are passionate about helping to create campaigns that have the potential to connect, engage and inspire people to think differently and take action.
• You enjoy working collaboratively. You can build relationships with a wide range of internal and external stakeholders, and you have strong rapport with your colleagues and community, at all levels.  
• You are a good communicator, helping others understand customer perspectives, issues and opportunities.
• You may have some communications and media liaison experience.  
• You are results driven. You can work independently and are self-motivated.
• You can manage competing priorities whilst staying focussed on achieving our goals.
• You support and deliver continuous improvement.

Sound like you? We would love to hear from you!

Essential requirements  

• Tertiary qualifications and/or equivalent knowledge, skills and experience in a relevant discipline or industry within services sector, professional and or community focussed areas across a diverse range of customer groups.

What we offer
NSW Trustee and Guardian offer interesting, challenging and rewarding work that has real purpose. Other benefits of joining us include:

• work-life balance with flexible work options (variable start/finish times, job sharing)
• various leave options (recreation, parental, and flex leave of up to 24 days per year)
• career development including study leave and acting opportunities
• access to Fitness Passport and employee assistance program, and annual flu vaccinations

Be part of something bigger. For more information about joining us, visit the Careers page on our website.

How to apply
To apply for this role:

• Complete the online application
• Submit a resume (maximum five pages)
• Submit a brief cover letter (maximum two pages) outlining your skills, experience and suitability
• Answer the following targeted question (maximum 500 words): 

1. Describe a time when you identified an emerging trend or opportunity and recommended it to your team for a marketing campaign. What was the trend, how did you communicate your idea, what actions did you take, and what was the outcome?

Read: writing your job application for tips on the application process.

Visit the Capability Application Tool to prepare for the recruitment process by accessing practice applications and interview questions based on the focus capabilities listed in the role description.

Closing date
Applications close 11:59pm, Sunday 1 February 2026.

For enquiries about the role, please contact Michelle Bui, Marketing and Campaign Officer via email: [email protected].

For enquiries about the recruitment process, please contact Antonio Caswell, Talent Advisor via email: [email protected].

Please do not send your applications directly via email, LinkedIn or SEEK. Only applications submitted via the online portal will be accepted. 

Please note:

• If you need an adjustment in the recruitment process, please contact People and Culture via email at [email protected]
• Offers of employment will be subject to reference checks and relevant clearances.
• A talent pool may be created for future ongoing and temporary roles and is valid for 18 months. 

Thank you for your interest in this role. We look forward to receiving your application.