About this role
Job Description:
This role has two key functionalities; supporting the Marketing Director with the designing, executing, optimising, and reporting on automated marketing programmes; and supporting the Director of Marketing Operations with the overseeing of the marketing technology stack, recommending enhancements, and new technologies to ensure the success of the marketing team.
Key Responsibilities
Marketing Automation Management
- Design, build, launch, and optimize multi-step automated campaigns (email, nurture flows, scoring programs, trigger-based communications).
- Maintain and enhance the marketing automation platform (Marketo)
- Partner with content, product marketing, and demand gen teams to develop effective messaging and workflows.
- Support marketing and data manager with email A/B tests, and segmentation strategies.
Database Management & Segmentation
- Manage audience lists, segmentation, and data integrity within the marketing automation and CRM systems.
- Monitor and improve database health (opt-ins, deliverability, bounce rates, engagement).
- Collaborate with CRM teams to ensure accurate data syncs, attribution, and lifecycle tracking.
Lead Management & Funnel Operations
- Configure and optimise lead scoring models.
- Implement routing rules and ensure proper handoff of qualified leads to sales.
- Support lifecycle programs that nurture leads from acquisition through cross-sell, and retention.
Technology & Process Enablement
- Serve as the first point of contact on marketing technology tools and best practices.
- Train stakeholders on platform usage, workflows, and compliance considerations.
- Continuously evaluate new tools, integrations, and industry trends to improve automation performance and the MarTech roadmap.
Experience and Skills
- 3-5 years of experience with marketing automation platforms such as Salesforce Marketing Account Engagement, Pardot.
- 3-5 years of hands-on experience with CRM platforms preferably Salesforce, administrator certification or equivalent experience.
- Excellent understanding of lead lifecycle, funnel metrics, and B2B campaign operations.
- Analytical mindset with experience translating business requirements into technical development ones.
- Knowledge of API-based integrations or tools such as Snaplogic, Fivetran, Zapier, etc.
- Experience with HTML/CSS for email template edits.
About You
You are a detail-oriented, organised, and able to manage multiple projects concurrently, have strong communication skills and the ability to convey complex technical information to business users.
You are a problem solver.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [email protected], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
#LI-Hybrid #LI-Dentsu
Location:
LondonBrand:
MerkleTime Type:
Full timeContract Type:
PermanentOther facts
About dentsu
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
What you'll do
- The role involves designing, executing, optimizing, and reporting on automated marketing programs, as well as overseeing the marketing technology stack. The specialist will collaborate with various teams to enhance messaging and workflows while managing audience lists and data integrity.
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