About this role
Job Description:
商業邏輯與策略設計： 憑藉深厚的商業邏輯，獨立負責客戶會員體系的建立、權益規劃及執行策略，將數據洞察直接轉化為可落地的成長方案
進階數據實務與效益極大化： 運用數據分析能力進行行銷專案的評估、設計與 A/B Testing，確保客戶每一項資源投入都能產生最大化效益
CRM 系統與制度規劃： 獨立推動大型 CRM 系統導入與會員制度設計，確保行銷策略與企業營運效率接軌，提升專案執行的透明度與反應速度
卓越的交付品質與自我管理： 展現極高的職業紀律與責任感，確保所有專業產出皆能「精準落地」；具備優異的跨部門溝通與利害關係人管理能力，確保專案推進不受阻礙
Location:
Taipei - No. 77, Songgao Rd., Xinyi Dist.Brand:
MerkleTime Type:
Full timeContract Type:
PermanentOther facts
About dentsu
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
What you'll do
- The role focuses on driving key decision-making for client membership operations by leveraging deep data analysis insights to solve complex business problems. This includes independently developing client membership systems, planning benefits, and executing strategies that translate data insights into actionable growth plans.
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