Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society. 

Join dentsu’s App & Gaming team and help shape the future of one of the world’s fastest-growing industries. We’re seeking an experienced Account Manager with a strong background in the app ecosystem to lead one of our flagship accounts. You’ll need at least two years’ experience across channels such as Apple Search Ads, Google App Ads (UAC), and Mobile Display. Knowledge of App Store Optimisation and Gaming is a plus, but not essential. 

Purpose of the Role 

We’re looking for a proactive, highly organised Account Manager to join our team. The ideal candidate will be a detail-focused multitasker with a solid understanding of agency principles and best practices. In this role, you’ll support the dentsu App Performance & Gaming team by ensuring operational excellence, managing projects, and keeping day-to-day activities running smoothly. . As an Account Manager, you’ll develop strategies, coordinate media partners, and activate campaigns to achieve outstanding performance. 

Key Responsibilities 

• Campaign Management: Execute campaigns end-to-end, including account setup, organisation, and ongoing management. 

• Channel Configuration: Manage platforms such as Apple Search Ads, Google Ads, and attribution partners (Appsflyer, Adjust, Branch). 

• Creative Oversight: Lead creative initiatives, including specifications and competitive analysis. 

• Client Engagement: Contribute to weekly client calls, reporting, and maintain strong client relationships. 

• Industry Insight: Monitor market trends and translate changes into actionable recommendations. 

• Project Coordination: Plan and deliver campaigns on time, within scope and budget, tracking progress and deliverables. 

• Performance Analysis: Analyse campaign data to optimise performance and provide insights. 

• Administrative Support: Schedule meetings, organise training, and assist with team upskilling. 

Key Requirements 

• Experience: Proven experience in the mobile app ecosystem, ideally within an agency environment. 

• Technical Expertise: Hands-on experience with Google UAC, Apple Search Ads, and attribution platforms (Appsflyer, Adjust, Branch). 

• Analytical Skills: Strong numeracy, detail orientation, and ability to interpret data for optimisation. 

• App Knowledge: Understanding of App Store Optimisation principles and mobile tracking standards. 

• Tools & Communication: Proficiency in MS Office (Excel, PowerPoint), excellent presentation skills, and ability to work collaboratively within a team. 

What we offer 

• This is a permanent role  

• The team is based in our London office but operates under flexible working arrangements. The team are currently in the office every Tuesday and Thursday. 

• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs. 

​Inclusion and Diversity 

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. 

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [email protected], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience. 

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