About this role
Job Description:
Key responsibilities:
Understands the media landscape, including leading and emerging media channels/partners (with a skew towards digital)
Collaborates with internal team to contribute to day to day strategic work for client(s)
Compiles, analyses and interprets information from various research sources (proprietary, syndicated, client provided)
Helps lead and/or participates in brainstorms
Contributes to agency or client thought leadership
Leverages audience data to support strategic deliverables
Keeps a pulse on cultural trends and movements
Location:
Shanghai - Haisu PlazaBrand:
CaratTime Type:
Full timeContract Type:
Fixed Term Contract （固定期限）Other facts
About dentsu
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
What you'll do
- The Associate Strategy Director will execute research tasks and uncover audience insights to support the communications planning process. Key responsibilities include understanding the media landscape, collaborating with internal teams, and contributing to strategic work for clients.
Ready to join dentsu?
Take the next step in your career journey