Sr. Manager, Integrated Marketing, UGG NA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Sr. Manager, Integrated Marketing, UGG NA

Reports to: Director, UGG Brand Marketing, North America

Location: New York City, NY (Hybrid)

The Role

As the Senior Manager, Integrated Marketing for UGG North America, you’ll be a strategic and collaborative leader responsible for developing and delivering consumer-centric campaigns that drive brand awareness, engagement, and business growth. You’ll ensure strong strategic planning, channel-specific rigor, and executional excellence across all brand marketing initiatives, leading cross-functional teams and leveraging data and insights to bring complex campaigns to life across multiple consumer touchpoints.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Lead integrated marketing strategy and planning for North America, aligning brand and business objectives with regional consumer insights and global brand vision
• Own seasonal planning from pre-season through execution, ensuring alignment to key milestones and timely delivery of plans
• Develop clear, compelling, and insight-driven creative briefs that translate regional needs into actionable direction
• Partner closely with channel leads across digital, retail, social, PR, and wholesale marketing for cohesive execution
• Lead monthly integrated planning calendars and cross-functional share-outs with North America and Global teams
• Oversee execution of 360° marketing campaigns, ensuring excellence in delivery and ongoing optimization
• Lead post-campaign analysis and recaps, synthesizing insights and opportunities to inform future strategies
• Manage timelines, workflows, and resources to ensure projects are delivered on time and within scope
• Maintain a strong pulse on culture, consumer behavior, and competitive activity to inform strategy and drive differentiation
• Continuously explore innovative marketing approaches and best practices to elevate brand impact

Who You Are

• Bachelor’s degree or equivalent experience
• 8+ years of experience in integrated marketing, brand marketing, or a related field; experience within fashion, lifestyle, or footwear preferred
• Inclusive, collaborative leader who builds strong, trusting relationships and incorporates diverse perspectives
• Skilled in people development, coaching, and fostering accountability and continuous improvement
• Strategic thinker with strong analytical skills, able to translate insights and data into actionable strategies
• Experienced in managing complex, multi-channel campaigns across digital, retail, and wholesale
• Adaptable and agile, leading through change and embracing new ways of working
• Innovative, always seeking opportunities for integration and improvement
• Clear and impactful communicator, confident presenting to senior leadership
• Authentic and trustworthy, navigating challenging conversations with integrity
• Culturally fluent and passionate about brand storytelling and consumer engagement

What We'll Give You –

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$160,000 - $170,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in New York City, New York. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.