Sr. Manager, Global Brand Integrated Marketing - Performance - HOKA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Sr. Manager, Global Brand Integrated Marketing - Performance - HOKA

Reports to: Director, HOKA Global Integrated Marketing - Performance

Location: Remote

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

At HOKA, we believe in the power of movement to inspire, connect, and elevate. As the Sr. Manager, HOKA Global Integrated Brand Marketing – Performance, you’ll be the strategic connector across teams, ensuring every detail of each campaign comes to life in a cohesive, high-impact way. You’ll partner closely with Sports Marketing, PR, Social, Ambassador/Influencer, Retail, Wholesale, E-Commerce, and Creative to drive storytelling and amplification. You’ll champion go-to-market alignment, oversee the integrated process, and ensure cross-functional clarity, creative consistency, and timely delivery for final channel marketing plans. This role is pivotal for a collaborative leader who thrives on alignment, clarity, and executional excellence, and is passionate about mentoring and inspiring marketing teams.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Inspire, partner with, and guide global cross-functional marketing teams to execute aligned campaign goals and create high-impact marketing moments for new product introductions and innovation
• Lead the development and execution of integrated marketing plans for seasonal campaigns, retail, and experiential activations
• Drive the implementation of integrated planning processes across all regions, ensuring consumers receive the right message at the right time
• Serve as the primary point of contact for regional teams, reviewing marketing investment and activation plans for global campaigns and regionally led stories
• Collaborate with in-house Creative and agency partners to translate strategy into consumer-facing assets and track toolkit delivery
• Author and deliver strategic creative campaign briefs grounded in brand, business, and consumer objectives
• Manage and build the seasonal global internal marketing calendar, driven by marketing operations, brand communications, and creative teams
• Coach and develop your team to become 360 marketers, scaling with the pace of the brand and business
• Create and deliver clear, compelling presentations to senior stakeholders and regions
• Measure and evolve integrated campaign planning, partnering with media, analytics, and regional teams to track impact and capture key learnings

Who You Are

• Degree in Marketing, Communications, Digital, or a related field; Master’s Degree/MBA a plus
• 8+ years of experience in global product marketing or integrated marketing at a performance running, outdoor, or lifestyle footwear brand
• 4+ years of people management experience, with a proven ability to build trust and alignment with key stakeholders
• Proven ability to manage complex timelines and campaign calendars across multiple years and seasons
• Deep experience in global integrated campaign development across digital-first, CTV, retail, experiential, OOH, and wholesale for a global brand
• Strong leadership skills—able to turn strategy into action across all marketing channels
• Skilled at strategic thinking, operational planning, creative briefing, storytelling, and translating complex ideas into clear direction
• Highly experienced in managing external partners, including agencies and vendors
• Flexible, diplomatic, and solutions-oriented—able to manage feedback and maintain forward momentum
• Deep understanding of culture, community, performance road, trail running, and bonus for fitness/apparel
• Creative, curious, and optimistic mindset that thrives in a fast-moving, purpose-driven environment
• Exceptional communication and collaboration skills, with a human, optimistic approach to leadership
• Strong contributor to campaign planning tools, including briefs, decks, and internal recaps
• Confident navigating ambiguity and adapting quickly to shifting needs
• Ability to build executive summaries and extract insights for campaign reporting to optimize tools and tactics

What We'll Give You –

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
   

$140,000 - $150,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.