Director Go to Market – Brand Operations, UGG

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Director Go to Market – Brand Operations, UGG

Reports to: VP, Global Merchandising and Brand Planning – UGG

Location: Goleta, CA (Hybrid)

The Role

As the Director Go to Market – Brand Operations for UGG, you will lead the development, management, and communication of the Go-To-Market (GTM) calendar in partnership with key stakeholders across Product Development, Product Management, Design, Marketing, Planning, and Merchandising. You’ll create and refine tools and processes that drive global consistency, cross-functional collaboration, and operational excellence. Your leadership will ensure that GTM milestones are met, processes are streamlined, and teams are empowered to deliver on UGG’s vision each season.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Develop and manage the seasonal UGG Go-To-Market calendar, aligning all key milestones and deliverables
• Translate the GTM calendar into actionable processes and procedures for timely execution of GTM activities
• Establish and communicate clear business processes to enable efficient, simplified ways of working
• Develop and clarify ways of working, decision rights, objectives, and outcomes for milestone meetings with global and regional stakeholders
• Identify and propose opportunities to automate and improve GTM tools and processes
• Support the creation of standardized tools for Product Management, Product Development, Planning, Marketing, and Design teams
• Collaborate with global and regional leadership to streamline tools and processes
• Drive issue resolution and alignment among cross-functional stakeholders to enhance operational excellence
• Ensure adherence to deliverable deadlines and agreed-upon timelines
• Schedule and manage logistics for cross-functional meetings and key milestones
• Track budgets and expenses for milestone meetings
• Attend and contribute to cross-functional meetings as needed

Who You Are

• 10+ years of business experience in a global organization across functions such as Product, Marketing, Creative, Merchandising, Operations, or Product Lifecycle Management
• Experienced in managing GTM calendars and processes
• Strong communicator with the ability to navigate and influence challenging conversations with leadership and cross-functional teams
• Deep understanding of brand operations and the seasonal design, development, and execution process
• Excellent project management and organizational skills with impeccable attention to detail
• Skilled at prioritizing, multitasking, and adapting in a dynamic, fast-changing environment
• Proven ability to manage multiple projects, timelines, and deliverables with a high level of accountability

What We'll Give You –

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$190,000 - $205,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.