About this role
JOB OVERVIEW:
The Marketing Analyst supports Yard House brand teams in executing marketing strategy across promotions, menu initiatives, advertising and digital programs. This role partners with cross-functional teams (Consumer Insights, Digital, Analytics, IT, Culinary, Finance, Operations, Training) to move projects from concept to execution, measure impact, and share actionable learnings. The Marketing Analyst also supports vendor and agency management and contributes to calendar, budget, and timeline discipline.
ROLES AND RESPONSIBILITIES:
Project and Campaign Execution:
-Organize and manage timelines for brand programs, including creative development, photoshoots, asset handoff, and launches
-Maintain and share the brand marketing calendar
-Manage local store marketing requests and coordinate fulfillment
-Execute daily tasks tied to national and local promotions and advertising
Menu and Test Management:
-Own the menu rollout schedule and coordinate tastings and approval meetings
-Support annual menu review, including competitor monitoring and data organization
-Plan and run test markets for promotions and food or beverage launches, report results, and recommend scale decisions
Analytics and Reporting:
-Track brand metrics (sales, guest counts, Consumer Insights data), identify trends, and provide recommendations to Marketing Leaders
-Evaluate promotion and campaign performance, build readouts, and communicate clear takeaways and next steps
-Monitor competitor menus, promotions, and communications and share insights with the brand team
Vendor and Budget Support:
-Interface with agencies and vendors to facilitate project execution
-Support budgeting, contracts, invoices, and month-end reconciliation for vendor work
Collaboration and Communication:
-Work cross-functionally to exchange information and unblock projects
-Proactively communicate progress, risks, and decisions clearly to Marketing Leaders and partners
REQUIRED TECHNICAL SKILLS:
-Knowledge and comfort with the use of computers and various programs and information systems (MS Word, MS PowerPoint, Excel etc.)
REQUIRED EDUCATION:
-Bachelor’s degree in Marketing, Business, or a related field
OTHER KEY QUALIFICATIONS:
-1 to 2 years of experience in B2C marketing, hospitality experience a plus
-Strong organization and time management, ability to prioritize and follow through
-Clear written and verbal communication across varied audiences
-Ability to analyze information, exercise sound judgment, and make timely decisions
-Comfortable working independently in a fast-paced environment
-Ability to travel up to 5 percent
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Other facts
About Darden Restaurant Support Center
Darden’s family of restaurants features some of the most recognizable and successful brands in full-service dining — Olive Garden, LongHorn Steakhouse, Yard House, Ruth's Chris Steak House, Cheddar’s Scratch Kitchen, The Capital Grille, Chuy's, Seasons 52, Eddie V's and Bahama Breeze. We own and operate more than 2,100 restaurants and are proud to employ 195,000 team members. Together, we create memorable experiences for 420 million guests annually in hundreds of communities across North America.
What you'll do
- The Marketing Analyst supports brand teams in executing marketing strategies and managing projects from concept to execution. This includes organizing timelines, managing local marketing requests, and analyzing campaign performance.
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