Inside the Role

The Product Marketing Analyst will support the On-Highway Product Marketing Team by taking a lead role in developing and auditing marketing content and supporting sales enablement tools for the on highway product portfolio, including Cascadia and eCascadia. This position partners closely with marketing and sales teams to create targeted marketing materials, with a strong focus on maintaining and enhancing sales enablement resources.

The successful candidate will build and apply deep product knowledge to ensure accurate, effective product messaging and positioning across DTNA’s dealer network through product education initiatives. The ideal candidate is resourceful and creative, with proven experience in cross functional collaboration and alignment.

Posting Information

We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected.

We Take Care of Our Team

What You Drive at DTNA  

• Create and audit sales enablement materials, including Features Advantages Benefits (FAB) sheets, brochures, training decks, etc.
• Manage integration of product information with SpecPro data book codes.
• Process Truck Invoice Adjustments (TIAs) related to approved marketing programs.
• Manage corporate inventory, following necessary processes to prepare units for sale. Collaborate with New Truck Pricing and Controlling to set pricing and post units on the Corporate Inventory website. Communicate requested details with interested parties up through invoicing and delivery.
• Support collaboration with Vocational and Detroit Product Marketing as needed to refine messaging.
• Support marketing truck and trade show strategy development; represent DTNA at trade shows and other industry events.
• Act as point of contact for internal (sales, etc.) and external (dealers, customers) stakeholders for current, released product information.
• Develop product presentations and present, including product “walkarounds”, to key stakeholders.
• Collaborate with Marketing Operations on marketing truck requests, availability, and scheduling.
• Manage marketing truck loan agreements, including short loan approvals and long term loan agreements, tracking timing for renewals and initiation loan renewal process.
• Documentation and scheduling of On Highway Product Marketing team deliverables, trade shows, Go to Market activities.

Knowledge You Should Bring  

• BS/BA and 2-4 years of relevant experience
• Be self-driven, work proactively and possess a can-do attitude
• Be flexible and resilient, with a willingness to pivot depending on market or DTNA needs or external events
• Possess strong written communication skills with exceptional attention to detail.
• Possess strong presentation skills and be comfortable with high-exposure opportunities
• Be customer (internal and external stakeholders) focused
• Be willing to learn and communicate technical details of DTNA on-highway truck product
• Build internal cross-functional network - brand management, training, segment strategy, product strategy, sales, CAE, service, controlling, etc. 
• Be willing to travel up to 10% of the time
• An attached resume is required

Exceptional Candidates Might Have  

• Freightliner Cascadia product knowledge
• Commercial Driver License or ability to obtain one

Where We Work

This position is open to applicants who can work in (or relocate to) the following location(s)-

Fort Mill, SC US, Portland, OR US. Relocation assistance is not available for this position.

Schedule Type:

Hybrid (4 days per week in-office / 1 day remote). This schedule builds our #OneTeamBestTeam culture, provides an unparalleled customer experience, and creates innovative solutions through in-person collaboration.

At Daimler Truck North America, we recognize our world is changing faster than ever before. By listening to the needs of today, we’re building to solve with cutting-edge solutions in sustainability and future driving technology across electric, hydrogen and autonomous. These solutions, backed by years of innovative success and achievement, continue DTNA’s legacy as the undisputed industry leader. Our evolving brand portfolio is second to none, including Freightliner Trucks, Western Star, Demand Detroit, Thomas Built Buses, Freightliner Custom Chassis, and Financial Services. Together, we work as one team towards our envisioned future – building a cleaner, safer and more efficient tomorrow for all.

That is what we are working toward - for all who keep the world moving.

Additional Information

• This position is not open for Visa sponsorship or to existing Visa holders
• Applicants must be legally authorized to work permanently in the country the position is located in at the time of application
• Final candidate must successfully complete a criminal background check
• Final candidate may be required to successfully complete a pre-employment drug screen
• Contractors, professional services, or other contingent workers should confirm with their local agency if they are eligible to apply for FTE positions
• EEO - Disabled/Veterans

Daimler Truck North America is committed to workforce inclusion and providing an environment where equal employment opportunities are available to all applicants and employees without regard to race, color, sex (including pregnancy), religion, national origin, age, marital status, family relationship, disability, sexual orientation, gender identity and expression (including transgender and transitioning status), genetic information, or veteran status.

For an accommodation or special assistance with applying for a posted position, please contact our Human Resources department at 503-745-8982 or toll free 800-206-3369. For TTY/TDD enabled call 503-745-2137 or toll free 866-355-6935.