Demand Generation Manager

<h3>About <a href="http://customer.io/">Customer.io</a></h3> <p>Over 8,000 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.</p> <p>Our EMEA customer base and team has been growing significantly over the past few years, and we’re looking for marketer to supercharge this growth through a mix of field events, partner co-marketing plays, and account-based tactics. The exact mix? That’s up to you! We’re looking for someone who thrives with autonomy and loves both strategy and execution</p> <p>You’ll work closely with our <strong>EMEA Partner Manager,</strong> <strong>EMEA Sales Director</strong>, and <strong>Global Events Manager</strong> as well as cross-functional teams across sales, marketing, and product to design scalable marketing programs to drive growth in the EMEA region.</p> <h3>What we value</h3> <ul> <li><strong>Collaboration over silos.</strong> You thrive on working across teams, building trust, and making partners feel like part of the crew.</li> <li><strong>Data with heart.</strong> You use analytics to tell stories and drive decisions — not just to report numbers.</li> <li><strong>Bias for action.</strong> You’re comfortable testing, iterating, and improving fast rather than waiting for perfect.</li> <li><strong>Clear communication.</strong> You simplify complexity and make everyone around you more effective.</li> <li><strong>Growth mindset.</strong> You see ambiguity as opportunity and are energized by building new things from scratch.</li> </ul> <h3>Some things you'll do</h3> <ul> <li><strong>Plan and execute region-specific campaigns</strong> aimed at target accounts in UK&amp;I, Nordics, Benelux, France, Germany, and Dubai</li> <li><strong>Facilitate account-based marketing (ABM)</strong> campaigns via channels like personalized content, gifting, direct mail, and more.</li> <li><strong>Launch co-marketing partner campaigns</strong> with technology and agency partners centered around our “better together” stories</li> <li><strong>Leverage tactics like SPIFFs, co-selling, and account mapping</strong> to increase opportunities sourced via our already robust network of 500+ agency partners</li> <li><strong>Collaborate closely with the EMEA sales and partnership teams</strong> to turn intent signals and feedback into new experiments that help drive new pipeline and revenue</li> <li><strong>Facilitate EMEA field events, conference sponsorships, and webinars</strong> in collaboration with the events and content teams</li> </ul> <h3><strong>What success looks like</strong></h3> <ul> <li><strong>Pipeline impact:</strong> Key contributor to $31M EMEA 2026 sales pipeline goal (avg. deal size ~$25k)</li> <li><strong>Regional optimization:</strong> Successful launch of localized EMEA marketing programs.</li> <li><strong>Build repeatability:</strong> Launch experiments and convert the successful ones into “always-on” tactics</li> </ul> <h3>About you</h3> <p>You’re a data-driven marketer who thrives on building programs from scratch and seeing them scale. You love the variety managing a mix of marketing plays and know how to prioritize your time to maximize growth. All the while, you love collaborating across teams to make it happen.</p> <h3>What we're looking for</h3> <ul> <li><strong>Located in EMEA</strong> (preference on UK to support our London-based sales team)</li> <li>Track record of success in creating and scaling demand programs in B2B SaaS</li> <li>Experience managing a mix of marketing channels, like email, gifting, direct mail, webinar, events, and partnerhips</li> <li>Creative thinking in launching ABM campaigns that break through the noise</li> <li>Knowledgeable and experienced using marketing, sales, and ABM tools like Salesforce, Customer.io, Hubspot, Marketo, Usergems, Zoominfo, and/or Salesloft.</li> <li>Pre-existing partner relationships in the MarTech space are a plus, or has a playbook for establishing and immersing yourself in this vertical</li> <li>Knowledgeable and experienced using partner software tools like Partnerstack/Kiflo and Crossbeam</li> <li>ROI and metrics-driven - ability to create, analyze, and iterate based on data</li> <li>Growth mindset and self-motivated; comfortable building programs from scratch</li> <li>Strong analytical and experimentation skills, with the ability to leverage data to make informed decisions and drive demand and sales performance.</li> </ul> <h3>Compensation &amp; Benefits</h3> <p>We believe in transparency. Starting salary for this role is $117,000 (or equivalent in local currency), depending on experience and subject to market rate adjustment.</p> <p>We know our people are what make us great, and we’re committed to taking great care of them. Our inclusive benefits package supports your well-being and growth, including <strong>100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family</strong>. We also offer <strong>16 weeks paid parental leave, unlimited PTO</strong>, stipends for remote work and wellness, a professional development budget, and more.</p> <p><a href="https://customer.io/careers#:~:text=our%20collective%20success.-,BENEFITS,-Our%C2%A0">See full benefits here →</a></p> <h3>Our Process</h3> <p>No gotchas, no trick questions - just a clear, human process designed to help both of us make an informed decision.</p> <ul> <li>30 minutes with Recruiter</li> <li>45 minutes with Senior Demand Gen Manager</li> <li>3-5 days to complete a take-home assignment followed by a 45-minute Review Call</li> </ul> <p>All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.</p> <p>Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.</p> <p>Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official <a href="http://customer.io/">Customer.io</a> letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact <a href="mailto:[email protected]">[email protected]</a>.</p> <h3>Join us!</h3> <p>Check out our&nbsp;<a href="https://customer.io/careers/">careers page</a>&nbsp;for more information about why you should&nbsp;<a href="https://customer.io/about/">come work with us!</a> We believe in empathy, transparency, responsibility, and, yes, a little awkwardness. If you’re excited by what you read — apply now.</p> <p></p>