CL
SVOD Strategy Director - Line of Business Management
full-time•Los Angeles•$170k - $210k
About this role
<div class="content-intro"><h2 data-pm-slice="1 1 []">About Crunchyroll</h2>
<p>Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.</p>
<p>Join our team, and help us shape the future of anime!</p></div><h2>About the role</h2>
<p>Crunchyroll is looking for a strategic leader to own and optimize the performance of our SVOD line of business. Reporting to the VP of SVOD & Membership Strategy, this role turns data into clear commercial direction across pricing, packaging, promotions, and distribution. You will partner closely with Growth, Product, Finance, and regional teams to strengthen subscriber growth and lifetime value across the full subscriber lifecycle.</p>
<h3>Core Areas of Responsibility</h3>
<ul>
<li data-start="519" data-end="643">Track and assess SVOD performance across the subscriber lifecycle; identify the biggest levers to grow subscribers and LTV</li>
<li data-start="646" data-end="798">Set the strategic principles and guardrails for pricing, packaging, promotions, and distribution to guide Growth, Go-to-Market, and Partnerships teams</li>
<li data-start="801" data-end="938">Work with Finance, Product, and regional teams to evaluate region-specific pricing and promotional opportunities and model their impact</li>
<li data-start="941" data-end="1060">Lead inputs to quarterly business reviews; report on performance, outcomes of recent initiatives, and next priorities</li>
<li data-start="1063" data-end="1164">Monitor competitor moves, market shifts, and industry innovation to spot optimization opportunities</li>
<li data-start="1167" data-end="1287">Establish clear testing and measurement frameworks for commercial levers (e.g., price elasticity, promotional cadence)</li>
<li data-start="1290" data-end="1392">Align with SVOD Strategy and Membership teams to prioritize initiatives that drive measurable growth</li>
<li data-start="1395" data-end="1450">Support ad-hoc strategic projects for senior leadership</li>
</ul>
<p>We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Los Angeles office.</p>
<h2>About You</h2>
<p>We get excited about candidates, like you, because...</p>
<ul>
<li>12+ years of experience in strategy consulting, investment banking, or corporate strategy at a media or technology company, including 2+ years of SVOD experience.</li>
<li data-start="222" data-end="334">Strong experience shaping pricing, packaging, promotions, and monetization strategy for a subscription product</li>
<li data-start="337" data-end="507">Advanced analytical and financial modeling skills, including sensitivity analysis to isolate the impact of key commercial levers on subscriber and financial performance</li>
<li data-start="510" data-end="625">Deep understanding of subscriber lifecycle metrics (acquisition, retention, churn, LTV) and how to influence them</li>
<li data-start="628" data-end="736">Experience building testing and measurement frameworks (e.g., price elasticity, promotional effectiveness)</li>
<li data-start="739" data-end="847">Experience partnering closely with Finance, Product, Growth, and regional teams in a matrixed organization</li>
<li data-start="850" data-end="953">Ability to translate market trends, competitor activity, and industry shifts into actionable strategy</li>
<li data-start="956" data-end="1070">Exceptional communication skills with experience presenting insights and recommendations to C-level stakeholders</li>
<li data-start="1203" data-end="1300">Prior experience in digital retail, subscription services, advertising, or e-commerce is a plus</li>
<li data-start="1303" data-end="1369">Passion for streaming, entertainment, gaming, or anime is a plus</li>
<li data-start="1372" data-end="1472">Preferred: Advanced degree (MBA or equivalent) with emphasis on strategy, operations, and leadership</li>
</ul>
<h2>About the Team</h2>
<p>The Global Streaming Strategy team at Crunchyroll is part of the Strategy & Planning group within the COO organization. Our team helps shape our strategic direction as we enter the next phase of transformational growth.</p>
<h2>Why you will love working at Crunchyroll</h2>
<p>In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:</p>
<ul>
<li>Receive a great compensation package including salary plus performance bonus earning potential, paid annually.</li>
<li>Flexible time off policies allowing you to take the time you need to be your whole self.</li>
<li>Generous medical, dental, vision, STD, LTD, and life insurance</li>
<li>Health Saving Account HSA program</li>
<li>Health care and dependent care FSA</li>
<li>401(k) plan, with employer match</li>
<li>Employer paid commuter benefit</li>
<li>Support program for new parents</li>
<li>Pet insurance and some of our offices are pet friendly!</li>
</ul>
<p>#LifeAtCrunchyroll #LI-Hybrid</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><span style="font-weight: 400;">The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.</span></div><div class="title">Pay Transparency - Los Angeles, CA</div><div class="pay-range"><span>$170,000</span><span class="divider">—</span><span>$210,000 USD</span></div></div></div><div class="content-conclusion"><h3 data-pm-slice="1 1 []">About our Values</h3>
<p>We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value</p>
<ul>
<li>
<p>Courage. We believe that when we overcome fear, we enable our best selves.</p>
</li>
<li>
<p>Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.</p>
</li>
<li>Kaizen. We have a growth mindset committed to constant forward progress.</li>
<li>
<p>Service. We serve our community with humility, enabling joy and belonging for others.</p>
</li>
</ul>
<h3>Our commitment to diversity and inclusion</h3>
<p>Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.</p>
<p>We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.</p>
<p>Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.</p>
<p><em data-stringify-type="italic">Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: </em><em data-stringify-type="italic"><a href="https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs">https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs</a></em></p>
<p><em data-stringify-type="italic">Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: <a href="https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf">https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf</a></em></p>
<p>Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.</p></div>
What you'll do
- The SVOD Strategy Director will track and assess SVOD performance across the subscriber lifecycle and set strategic principles for pricing, packaging, promotions, and distribution. This role involves collaborating with various teams to strengthen subscriber growth and lifetime value.
About Crunchyroll, LLC
Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.
Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast.
The Crunchyroll app is available on over 15 platforms, including all gaming consoles.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
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Frequently Asked Questions
What does Crunchyroll, LLC pay for a SVOD Strategy Director - Line of Business Management?
Crunchyroll, LLC offers a competitive compensation package for the SVOD Strategy Director - Line of Business Management role. The salary range is USD 170k - 210k per year. Apply through Clera to learn more about the full compensation details.
What does a SVOD Strategy Director - Line of Business Management do at Crunchyroll, LLC?
As a SVOD Strategy Director - Line of Business Management at Crunchyroll, LLC, you will: the SVOD Strategy Director will track and assess SVOD performance across the subscriber lifecycle and set strategic principles for pricing, packaging, promotions, and distribution. This role involves collaborating with various teams to strengthen subscriber growth and lifetime value..
Is the SVOD Strategy Director - Line of Business Management position at Crunchyroll, LLC remote?
The SVOD Strategy Director - Line of Business Management position at Crunchyroll, LLC is based in Los Angeles, California, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the SVOD Strategy Director - Line of Business Management position at Crunchyroll, LLC?
You can apply for the SVOD Strategy Director - Line of Business Management position at Crunchyroll, LLC directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.