About this role
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
We're hiring a Sr. Manager, Retail Marketing to lead the retail marketing strategy and consumer journey for our retail stores. This role will lead two retail marketing teammates who complete seasonal marketing plans aligned with product priorities to boost traffic and conversion for the retail channel. Reporting to the Senior Director, AMS Marketing, you'll collaborate closely across teams in a highly cross-functional and matrixed environment.
What You'll Do
- Develop and lead a complete retail marketing vision and strategy. This includes long-range planning beyond promotional or seasonal calendars.
- It covers multi-season roadmaps connecting brand ambition to business growth targets.
- Demonstrated experience modernizing the in-store and retail marketing experience (e.g., digital integration, experiential retail, personalization) in support of driving store traffic.
- Communication capabilities that demonstrate examples of cross-functional partnership in Go-to-Market approach with digital compliments, visual merchandising adjacencies and progressive brand activations.
- Prior experience leading a team of 1-2 people to develop and finish coordinated retail marketing campaigns. This involves in-store promotions, signage, services, experiences, and events that boost store traffic and generate return on investment for the retail channel.
- Ability to localize and scale - can develop frameworks that maintain global brand consistency while allowing for local consumer and retail nuances.
- Lead a full retail marketing calendar through cross- functional collaboration, aligning brand strategy and key product stories and business goals.
- Collaborate closely with Integrated Marketing, Creative, Digital, Media, PR and Store Operations to deliver cohesive Omni-channel campaigns.
- Executive-level storytelling – demonstrated ability to synthesize performance and analytics and translate into actionable retail marketing investments that deliver measurable value.
- Supporting team in leading agency and vendor relationships to ensure high-quality creative, activation production and timely execution.
What You'll Bring to the Table
- Bachelor’s degree in marketing or related field.
- At least 9+ years of DTC marketing experience, preferably in footwear or consumer brands.
- Proven success building and developing retail brand strategies that can translate into seasonal campaigns that drive measurable sales performance.
- Creative problem solver who pushes for new ways to express brand storytelling in physical environments.
- Strong leadership, team management, presentation and budget management skills with a passion for coaching and developing talent.
- Stay curious about retail trends and competitors to strengthen brand connection.
- Champion growth by identifying business opportunities, improving processes, and sharing best practices across teams.
- Skilled at influencing and building alignment among stakeholders and cross-functional partners.
- Self-motivated, thrives in fast-paced environments, and passionate about the brand.
- Proficient in Excel and PowerPoint.
- Willing to travel up to 25%.
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The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Sr. Manager, Retail Marketing
Salary or Pay Range: $139,000 - $149,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Other facts
About Crocs, Inc.
At Crocs, Inc., we believe life’s too short for uncomfortable shoes. As the global force behind two iconic brands — Crocs and HEYDUDE — we’re redefining casual footwear for people everywhere. Whether it’s the unmistakable Classic Clog or the laid-back ease of a HEYDUDE slip-on, our products are designed to move with you, wherever life takes you.
We’re more than just shoes. We’re about comfort without compromise, style with personality, and making a positive impact while we’re at it. Our brands are for all seasons, all ages, and all walks of life — and our commitment to personalization and self-expression keeps us connected to our consumer, one pair at a time.
What you'll do
- Lead the retail marketing strategy and consumer journey for retail stores, overseeing a team to develop seasonal marketing plans. Collaborate across teams to align brand strategy with business goals and drive store traffic.
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