About this role
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
Crocs is seeking a strategic and entrepreneurial leader to refine and execute the long-term Collectibles strategy for the Crocs brand. The Director of Collectibles will be responsible for translating this strategy into end-to-end execution across product, marketing, and go-to-market (GTM) plans. This role will act as the single point of accountability for scaling a differentiated, durable collectibles ecosystem that strengthens brand heat, drives incremental revenue, and deepens consumer engagement.
This leader will operate at the intersection of product innovation, storytelling, and commercial execution. Working through a cross-functional, dotted-line operating model, the Director of Collectibles will align dedicated product and marketing resources with broader GTM, sourcing, and supply chain partners to deliver high-impact launches with speed, discipline, and cultural relevance.
The ideal candidate is a builder and operator. They bring strong strategic instincts, a bias toward action, and the ability to influence without direct authority. They are equally comfortable driving long-term direction and delivering near-term results.
What You'll Do
- Refine and execute the long-term Collectibles strategy for the Crocs brand, including entry models (own IP, licensed variants, true collectibles), consumer targets, and franchise evolution.
- Translate long-term strategic direction into a clear, phased roadmap that balances near-term launches with future pipeline development.
- Define success metrics and operating principles that ensure collectibles scale sustainably as a growth engine for the brand.
- Provide strategic oversight for collectibles product development, guiding form factor selection, design direction, pricing architecture, and assortment strategy.
- Partner closely with Product, Design, and Development teams to ensure collectibles maintain strong brand DNA while introducing newness, scarcity, and collectability.
- Ensure disciplined stage-gate processes from concept through commercialization, with clear decision rights and timelines.
- Lead the collectibles marketing vision, including brand narrative, franchise storytelling, launch moments, and community engagement.
- Partner with dedicated marketing resources to develop campaigns that drive cultural relevance, urgency, and fandom.
- Collaborate with Social Commerce, Brand Marketing, and Creative teams to activate collectibles across owned, earned, and paid channels.
- Own end-to-end GTM plans for collectibles launches, aligning product, marketing, channel strategy, and timing.
- Partner with regional and channel teams to ensure strong execution across DTC, marketplaces, social commerce, and wholesale where appropriate.
- Drive launch excellence through clear playbooks, readiness checklists, and post-launch performance reviews.
- Lead a dotted-line, cross-functional collectibles operating model with dedicated Product and Marketing resources and shared GTM, Sourcing, and Supply Chain partners.
- Act as the connective tissue across teams, ensuring clarity of priorities, accountability, and decision-making.
- Influence senior stakeholders through clear storytelling, data-driven recommendations, and strong executive communication.
- Track performance against revenue, margin, brand, and engagement KPIs.
- Identify opportunities to optimize product mix, launch cadence, and GTM effectiveness.
- Share learnings and best practices to continuously improve the collectibles playbook.
What You'll Bring to the Table
- Bachelor’s degree or equivalent exprince in Business, Marketing, Product, or a related field; MBA preferred.
- 10+ years of experience across product, brand, digital commerce, or innovation-led businesses.
- Proven experience building and scaling new initiatives or categories within a consumer brand.
- Strong understanding of product development, GTM planning, and brand-led storytelling.
- Demonstrated ability to lead through influence in a cross-functional, matrixed environment.
- Strong commercial acumen with experience driving growth, managing trade-offs, and measuring ROI.
- Exceptional communication and stakeholder management skills, including executive-level influence.
- Entrepreneurial mindset with comfort operating in ambiguity and building new ways of working.
- Passion for culture, fandom, and consumer-driven innovation.
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The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Director, Collectibles
Salary or Pay Range: $170,000 - $180,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Other facts
About Crocs, Inc.
At Crocs, Inc., we believe life’s too short for uncomfortable shoes. As the global force behind two iconic brands — Crocs and HEYDUDE — we’re redefining casual footwear for people everywhere. Whether it’s the unmistakable Classic Clog or the laid-back ease of a HEYDUDE slip-on, our products are designed to move with you, wherever life takes you.
We’re more than just shoes. We’re about comfort without compromise, style with personality, and making a positive impact while we’re at it. Our brands are for all seasons, all ages, and all walks of life — and our commitment to personalization and self-expression keeps us connected to our consumer, one pair at a time.
What you'll do
- The Director of Collectibles will refine and execute the long-term strategy for the Crocs brand, ensuring end-to-end execution across product, marketing, and go-to-market plans. This role will also lead the marketing vision and collaborate with various teams to drive impactful launches.
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