About this role
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Overview
Crocs is seeking a Creative Director to lead brand storytelling and creative expression for the Crocs brand worldwide. Reporting to the Vice President, Global Creative, this leader will set the vision for how Crocs shows up in the world — through ideas, campaigns, and creative experiences that inspire belonging, confidence, and originality.
You’ll guide and motivate a talented team of art directors, designers, and writers to bring bold, culturally resonant ideas to life across every touchpoint — from global brand campaigns to social storytelling, retail, partnerships, and packaging. The ideal candidate is both transformative and a maker: proficient in concepting, confident in storytelling, and passionate about pushing creativity that connects emotionally and drives brand relevance.
What You'll Do
- Lead with vision: Set the creative direction for brand campaigns and storytelling, ensuring every expression reflects Crocs’ distinctive voice and values.
- Encourage ideas: Cultivate a creative culture that celebrates originality, curiosity, and courage — empowering teams to dream big and try new things.
- Champion storytelling: Translate strategy into compelling creative concepts that spark emotion, shift perception, and celebrate individuality.
- Experiment with new tools: Stay curious and open to innovation — exploring how AI, emerging technology, and evolving creative processes can unlock new ways to tell stories and create at scale.
- Collaborate cross-functionally: Partner closely with Marketing, Product, and Merchandising teams to shape product stories, seasonal narratives, and global campaigns.
- Guide excellence: Mentor a multidisciplinary creative team, providing feedback and inspiration that elevate the work and fuel professional growth.
- Drive consistency and craft: Ensure all creative — from hero campaigns to daily executions — upholds a unified brand identity and a high level of design and copy quality.
- Communicate with impact: Present ideas and creative strategies confidently to senior leadership and cross-functional partners.
- Stay culturally attuned: Bring awareness of emerging trends, cultural movements, and creative innovation to keep Crocs at the forefront of conversation.
What You'll Bring to the Table
- Bachelor’s Degree or equivalent industry experience.
- At least 10 years of experience with an in-house creative team or agency.
- At least 3 years of leadership experience, specifically of creative teams.
- Expert-level design and/or copywriting skills.
- Strong attention to detail in marketing work, such as campaigns, content, and other creative materials.
- Ability to commit to the creative vision and passionately execute marketing materials.
- Ability to lead and direct the work of others.
- Ability to present and communicate ideas.
- Knowledge and understanding of advertising principles and evolving best practices for awareness driving paid media and conversion driving DTC owned channels.
- Understanding of consumer profiles, research and data that informs marketing strategies.
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The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Creative Director
Salary or Pay Range: $175,000 - $185,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
Other facts
About Crocs, Inc.
At Crocs, Inc., we believe life’s too short for uncomfortable shoes. As the global force behind two iconic brands — Crocs and HEYDUDE — we’re redefining casual footwear for people everywhere. Whether it’s the unmistakable Classic Clog or the laid-back ease of a HEYDUDE slip-on, our products are designed to move with you, wherever life takes you.
We’re more than just shoes. We’re about comfort without compromise, style with personality, and making a positive impact while we’re at it. Our brands are for all seasons, all ages, and all walks of life — and our commitment to personalization and self-expression keeps us connected to our consumer, one pair at a time.
What you'll do
- Lead the creative direction for brand campaigns and storytelling, ensuring alignment with Crocs' voice and values. Mentor a multidisciplinary creative team to elevate work quality and foster professional growth.
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